Head of Marketing & Brand Building

Job Description

Title: Head of Marketing & Brand Building

Company Name: Commercial Bank of Ceylon PLC

Vacancy: 01

Age: Na

Job Location: Dhaka

Salary: --

Experience:

Published: 2024-10-06

Application Deadline: 2024-10-14

Education:

• Should have a Post Graduate Degree in Marketing and/or Media & Communication with a minimum of 5 (five) years of Post Graduate Working Experience

• Should have good oral and written communication skills with excellent networking capabilities
• Should have required Word Processing and Presentation skills with necessary knowledge and expertise on Adobe Photoshop and Illustrator
• Should have capacities of Contents Writing, Script creations and Ability to multitask and prioritize with attention to details
• Ability to work under pressure and meet the deadlines

The Head of Marketing & Brand Building will be responsible for shaping up the public perception of the Bank by maintaining the brand integrity across all marketing initiatives and communications alongwith making the vibrant presence of the Bank at various Social Media Platforms. The Head of Marketing & Brand Building will play a crucial role in advancing the achievements of Bank’s goals and objectives by developing and implementing effective brand strategies, marketing initiatives, and communication campaigns to grow the Bank’s audience and deepening engagement so that relationships and connections with the clients remain long lasting. The Head of Marketing & Brand Building will convert his/her efforts to shift the potential customers as a permanent Client who would think of the Bank as their trusted financial associate and will maintain a long lasting relationship with the Bank.

The Head of Marketing & Brand Building will also be responsible for creating the Corporate communication contents including the Press Releases, Media Kit and other communication materials to maximize positive media coverage in order to promote the products and services as well as to uphold the public image of the Bank including the Social Media Platforms.

Roles & Responsibilities include :

• Preparing well analyzed and survey based Brand Planning and Designing of new Products & Services and upgrading/ rebranding the existing products & services
• Contributing with the Product Development Committee to launch the new products and services as well as to develop the Product Program Guidelines (PPG)
• Preparing the advertisements and communications materials, Marketing and promotional items, designing of leaflets, pamphlets, product brochures etc.
• Planning, designing, and arranging the Calendars, Diaries, souvenirs and other corporate gifts, presents and materials for the Bank
• Coordinating the Interviews, Press Conferences focusing and highlighting the Corporate Visits and achievements and publishing of advertisements and media complimentary focusing the Banks success and achievements
• Managing the Social media Platforms, responding to Media queries and coordinating with the press and publications personnel and agencies
• Managing and administering the Bank’s Web-page and Intranet Portal with the assistance and collaboration of the relevant department of the Head Office
• Composing contents, Company & Management Profiles and preparing internal/external messages from CEO’s/COO’s Office

The successful candidates will be offered attractive Salary which is negotiable and an excellent career opportunity to grow and excel towards achieving the individual goals. The remuneration package includes the fringe benefits, commensurate with benchmarked financial institutions with the unparalleled record of incentives and bonuses.