Head of Brand & Corporate Communication

Job Description

Title: Head of Brand & Corporate Communication

Company Name: IPDC Finance Limited

Vacancy: 1

Location: Dhaka

Salary: Negotiable

Experience:
∎ At least 8 years

Published: 23 Jan 2024

Education:
∎ Bachelor/Honors

Requirements:

Additional Requirements:
∎ Strategic Orientation
∎ Inspirational Leadership
∎ Customer centricity
∎ Drive for Result
∎ Impactful Communication
∎ Nurturing Talent

Responsibilities & Context:
∎ Formulate, manage and monitor company’s long term brand strategy and execution plan in line with mission, vision and strategic objectives of the company.
∎ Plan, design and execute promotional activities for different products or organization wide initiatives through ATL activities.
∎ Develop and maintain corporate brand identity and standard like brand name, logo, tag line, colour theme, fonts etc.
∎ Design and maintain company’s website and social media pages to attract customers and other stakeholders and disseminate timely and accurate information.
∎ Manage Public Relation of the company through consistent engagement with regulatory agencies, government bodies, media, local communities and other stakeholders.
∎ Regularly undertake market research to understand brand health and product proposition vis-à-vis market and competition.
∎ Manage different agencies like creative agency, media agency, social media agency, event and activation agency, market research agency etc.
∎ Keep close interaction with internal departments, branches and Board through regular communications and exchange of ideas for consistent brand communication from across the organization.
∎ Plan, obtain approval from relevant authorities, manage and report annual brand and corporate communications budget of the company and ensure proper utilization of the budget complying with different regulation/policy/guidelines.
∎ Formulate company’s long term Corporate Social Responsibility (CSR) objectives, develop annual CSR activity plan and budget, and undertake initiatives in line with the approved plan.
∎ Formulate, manage and monitor company’s long term brand strategy and execution plan in line with mission, vision and strategic objectives of the company.
∎ Plan, design and execute promotional activities for different products or organization wide initiatives through ATL activities.
∎ Develop and maintain corporate brand identity and standard like brand name, logo, tag line, colour theme, fonts etc.
∎ Design and maintain company’s website and social media pages to attract customers and other stakeholders and disseminate timely and accurate information.
∎ Manage Public Relation of the company through consistent engagement with regulatory agencies, government bodies, media, local communities and other stakeholders.
∎ Regularly undertake market research to understand brand health and product proposition vis-à-vis market and competition.
∎ Manage different agencies like creative agency, media agency, social media agency, event and activation agency, market research agency etc.
∎ Keep close interaction with internal departments, branches and Board through regular communications and exchange of ideas for consistent brand communication from across the organization.
∎ Plan, obtain approval from relevant authorities, manage and report annual brand and corporate communications budget of the company and ensure proper utilization of the budget complying with different regulation/policy/guidelines.
∎ Formulate company’s long term Corporate Social Responsibility (CSR) objectives, develop annual CSR activity plan and budget, and undertake initiatives in line with the approved plan.

Compensation & Other Benefits:
∎ Provident fund, Weekly 2 holidays, Insurance, Gratuity, Performance bonus, Mobile bill
∎ Salary Review: Yearly
∎ Festival Bonus: 2

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka

Company Information:
∎ IPDC Finance Limited
∎ Hosna Center (4th Floor), 106 Gulshan Avenue, Dhaka - 1212

Address::
∎ Hosna Center (4th Floor), 106 Gulshan Avenue, Dhaka - 1212

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 22 Feb 2024

Category: Bank/Non-Bank Fin. Institution

Interested By University

University Percentage (%)
National University 11.80%
University of Dhaka 7.81%
North South University 3.19%
Jahangirnagar University 2.87%
Jagannath University 2.55%
BRAC University 2.07%
Southeast University 1.91%
University of Chittagong 1.75%
East West University 1.44%
Independent University, Bangladesh 1.28%

Interested By Age Range

Age Range Percentage (%)
20-30 37.32%
31-35 27.91%
36-40 15.79%
40+ 13.40%

Interested By Salary Range

Salary Range Percentage (%)
0-20K 6.39%
20K-30K 23.80%
30K-40K 13.58%
40K-50K 6.87%
50K+ 49.36%

Interested By Experience Range

Experience Range Percentage (%)
0 years (Freshers) 13.08%
0.1 - 1 years 3.51%
1.1 - 3 years 11.96%
3.1 - 5 years 10.53%
5+ years 60.93%

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