Digital Marketing & Social Media Marketing Expert

Job Description

Title: Digital Marketing & Social Media Marketing Expert

Company Name: Mates Global

Vacancy: 3

Age: 20 to 32 years

Job Location: Anywhere in Bangladesh

Salary: Tk. 20000 - 30000 (Monthly)

Experience:

• 2 to 5 years

• 2 to 5 years

• Age 20 to 32 years

Mates Global

Mates Global is a trusted Visa Consultancy firm committed to ethical, transparent, and client-focused immigration services. As we continue to grow our digital presence and reach international audiences, we are seeking a creative and data-driven Digital Marketing & Social Media Marketing Expert to strengthen our online brand, generate qualified leads, and drive business growth.

Position Overview

The Digital Marketing & Social Media Marketing Expert will be responsible for planning, executing, and optimizing digital marketing strategies across multiple platforms. This role requires a hands-on professional with strong expertise in social media management, paid advertising, content strategy, and performance analytics.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business goals

• Plan, manage, and optimize social media platforms (Facebook, Instagram, LinkedIn, YouTube etc.)

• Create, schedule, and publish engaging content (posts, reels, stories, videos, creatives)

• Manage paid advertising campaigns (Facebook Ads, Instagram Ads, Google Ads) with a focus on lead generation

• Monitor and analyze campaign performance, ROI, reach, engagement, and conversion metrics

• Generate high-quality leads for visa services (Tourist, Student, Work, Migration visas)

• Coordinate with the sales and consultancy team to align campaigns with current services and offers

• Respond to messages, comments, and inquiries professionally to maintain brand reputation

• Conduct competitor analysis and market research to improve campaign effectiveness

• Maintain content calendars and ensure consistent brand messaging

• Optimize landing pages and ad creative for better conversion rates

Prepare weekly and monthly performance reports for management.