TSM/ASM-Royal Enfield Bangladesh

Job Description

Title: TSM/ASM-Royal Enfield Bangladesh

Company Name: IFAD Group

Vacancy: --

Age: 28 to 46 years

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• 3 to 7 years
• The applicants should have experience in the following business area(s): Group of Companies, Automobile

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing

• 3 to 7 years
• The applicants should have experience in the following business area(s): Group of Companies, Automobile

• Age 28 to 46 years

Retail Sales & Target Achievement

• Deliver monthly, quarterly & annual retail sales targets for assigned territory

• Drive booking-to-delivery conversion ratio improvement

• Ensure test ride conversions and walk-in management optimization

• Execute retail push strategies during peak campaigns & seasonal demand

Dealer Performance Management

• Monitor dealer KPIs: sales volume, enquiry generation, conversion rate, accessories penetration

• Conduct weekly dealer review meetings and performance audits

• Identify underperforming dealers and implement corrective action plans

• Support dealer manpower planning and sales team capability development

Market Development & Expansion

• Identify potential micro-markets and new dealership/experience store opportunities

• Conduct territory mapping and competitor benchmarking

• Increase market share against premium and commuter competitors

• Drive rural and semi-urban penetration strategy

Inventory & Supply Chain Coordination

• Ensure optimal stock availability and model mix planning

• Monitor ageing inventory and implement liquidation strategies

• Coordinate with central supply team for demand forecasting accuracy

• Maintain healthy stock turn ratio

Brand & Customer Experience Control

• Ensure showroom compliance with brand guidelines and VM standards

• Monitor customer satisfaction score (CSI) and grievance resolution

• Ensure proper delivery ceremony experience and brand engagement

• Drive rider community events and local activations

Financial & Commercial Governance

• Monitor dealer profitability and working capital discipline

• Ensure timely collection of payments and reconciliation

• Maintain compliance with company policies and audit standards

• Track incentive program performance and payout validation

Field Execution & Reporting

• Conduct regular market visits and competitor intelligence gathering

• Submit structured territory performance dashboards

• Provide actionable insights to regional leadership

• Maintain CRM hygiene and reporting accuracy