Digital Marketing Executive

Job Description

Title: Digital Marketing Executive

Company Name: Central University of Science & Technology (CUST)

Vacancy: 01

Age: At least 25 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 2 to 3 years
• The applicants should have experience in the following business area(s): University, Market Research Firms, Direct Selling/Marketing Service Company, Advertising Technology (AdTech) Startup
• Freshers are also encouraged to apply.

• Bachelor of Business Administration (BBA) in Service Marketing
• Bachelor of Business Administration (BBA) in Marketing
• Bachelor of Business Administration (BBA) in Business Studies
• Bachelor of Business Administration (BBA) in Business Administration
• Bachelor of Business Administration (BBA) in International Business

• 2 to 3 years
• The applicants should have experience in the following business area(s): University, Market Research Firms, Direct Selling/Marketing Service Company, Advertising Technology (AdTech) Startup
• Freshers are also encouraged to apply.

• Age At least 25 years

• Strong knowledge of Facebook Ads Manager and Google Ads.

• Practical experience with SEO, SEM, and lead generation strategies.

• Familiarity with tools like Google Analytics, Meta Business Suite, CRM/Lead tools.

• Basic knowledge of graphic design tools (Canva, Photoshop) will be a plus

• Excellent communication and content-writing skills.

• Ability to work under pressure and meet deadlines.

• Target-oriented and result-focused mindset

Job Context

Central University of Science & Technology (CUST) is looking for a dynamic and results-driven Digital Marketing Executive to plan, implement, and manage the university’s digital marketing activities, generate qualified leads, and enhance brand visibility, student recruitment, and online engagement.

Job Responsibilities

• Plan and execute digital marketing campaigns across social media, Google, and other online platforms

• Manage official social media pages (Facebook, YouTube, LinkedIn, etc.)

• Create, schedule, and publish engaging digital content (text, image, video)

• Manage paid advertisements (Facebook Ads, Google Ads) and optimize performance

• Generate student leads through digital campaigns and ensure lead quality

• Track, manage, and optimize leads for admissions and promotional campaigns

• Monitor website traffic, lead performance, and campaign effectiveness using analytics tools

• Coordinate with admission, academic, and media teams for lead conversion and promotional activities

• Maintain and update website content in coordination with IT/design teams

• Prepare regular performance, lead, and analytics reports

• Ensure brand consistency across all digital platforms