Social Media Manager

Job Description

Title: Social Media Manager

Company Name: CASA BPO

Vacancy: 1

Age: At least 23 years

Job Location: Anywhere in Bangladesh

Salary: Tk. 45000 - 48000 (Monthly)

Experience:

• 1 to 3 years
• The applicants should have experience in the following business area(s): Call Center

• Masters
• Diploma
• Bachelor/Honors

• Bachelor’s Degree in Marketing, Media, Communications, or relevant discipline.

• 1 to 3 years
• The applicants should have experience in the following business area(s): Call Center

• Age At least 23 years

Required Skills & Competencies

• Excellent proficiency in Bengali and English; Benglish writing ability is highly preferred.
• Strong understanding of Bangladeshi digital behavior, sports culture, and trending content styles.
• Hands-on experience managing multiple social media platforms.
• Creative thinking with the ability to generate engaging, market-relevant ideas.
• Strong analytical skills for social media insights and performance tracking.
• Working knowledge of:
  • Meta Business Suite
  • WhatsApp/Telegram broadcast tools
  • Canva / Photoshop (basic)
  • Buffer, Later, Notion, Google Sheets
  • AI content tools (added advantage)

Qualifications

• Minimum 2 years of experience in social media management.

Additional Information

• Gender: Open to All
• Good communication skills and ability to work in a fast-paced environment.
• Must be comfortable working closely with Sri Lanka-based teams.

Key Responsibilities

Social Media Strategy

• Develop monthly social media plans aligned with brand objectives.
• Manage brand-specific posting schedules across social media such as Facebook, Instagram, Telegram, X, and WhatsApp.
• Identify trending topics & cultural events relevant to the Bangladeshi audience.

Content Creation

• Create engaging Bengali–English (Benglish) captions, promotional materials, and campaign copy.
• Coordinate with designers and AI tools to develop visuals, reels, and short videos.
• Localize content to suit Bangladeshi culture, humor, and digital trends.
• Manage daily content for Telegram and WhatsApp communities.

Community Management

• Respond to comments, inbox messages, and customer queries professionally and promptly.
• Moderate and grow Telegram and WhatsApp groups to encourage active conversation.
• Collaborate with relevant influencers, content creators, and micro-celebrities.

Performance & Reporting

• Track key metrics such as reach, engagement, CTR, conversions, and follower growth.
• Prepare weekly insights and detailed monthly performance reports.
• Optimize content and strategies based on analytics and market behavior.

Cross-functional Collaboration

• Work with CRM, Paid Media, Creative, and Affiliate teams to ensure aligned messaging.
• Ensure all content adheres to brand guidelines and brand marketing regulations.

• Provident fund
• Salary Review: Half Yearly

Benefits

• Competitive salary package.

• Performance-based incentives.

• Opportunities for career growth in an international brand.

• Supportive and multicultural work environment.

Expenses for accommodation and transportation in Sri Lanka will be fully covered by the company