Brand Manager (Bakery Product)- Marketing Department

Job Description

Title: Brand Manager (Bakery Product)- Marketing Department

Company Name: Assurance Farm Café (Sister concern of Assurance Moni Group)

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Bakery (Cake, Biscuit, Bread)

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing

• At least 5 years
• The applicants should have experience in the following business area(s): Bakery (Cake, Biscuit, Bread)

• Only Male

• Drive for results and leaderships skills

• Highly creative with ability to think out of box

• Proven ability to develop brand and marketing strategies

• Strong analytical skills and data-driven thinking

• Advanced communication and interpersonal skills

• Have strongly knowledge & experience about bakery products as a Brand Manager

• Develop and implement brand strategies aligned with company goals

• Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market

• Conduct market research to identify trends, consumer needs, and competitor activities.

• Developing and executing marketing campaigns across various channels (e.g., digital, social media, print, events)

• Launch and oversee advertising and media planning

• Contributing to new product development by providing market research and consumer insights 

• Overseeing the design and development of product packaging and in-store display

• Managing and allocating budgets for brand-related initiatives

• Analyze customer data, feedback, and market trends to inform brand decisions

• Research and determine product weaknesses and to be modified

• Develop effective product positioning in the market

• Conduct competitive strategic analysis, consumer segmentation, and consumer insight development

• Up-to-date with latest trends and marketing best practices

• Monitoring competitor activities and adjusting strategies accordingly

• Work closely with concerned team