Head of Brand & Marketing (Food & Beverage)

Job Description

Title: Head of Brand & Marketing (Food & Beverage)

Company Name: Assurance Farm Café (Sister concern of Assurance Moni Group)

Vacancy: --

Age: 40 to 42 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 15 years
• The applicants should have experience in the following business area(s): Food (Packaged)/Beverage

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing

• At least 15 years
• The applicants should have experience in the following business area(s): Food (Packaged)/Beverage

• Age 40 to 42 years
• Only Male

• Drive for results and leaderships skills       

• Highly creative with ability to think out of box

• Proven ability to develop brand and marketing strategies        

• Strong analytical skills and data-driven thinking

• Advanced communication and interpersonal skills

• Define and strengthen the brand vision, purpose, and market positioning across all product categories

• Develop and implement short- and long-term brand and marketing strategies

• Create and execute integrated marketing plans aligned with business objectives and revenue targets

• Analyze market trends, consumer behavior, and competitor activities to identify opportunities and inform strategy.

• Define and maintain the brand's positioning, messaging, and tone of voice across all channels.

• Create and enforce brand guidelines to ensure consistency in visual identity, packaging, and communications. 

• Lead the planning and execution of local marketing and communications campaigns, promotions, and go-to-market strategies.

• Oversee the creation of marketing materials, including social media content, advertising, and other promotional assets.

• Manage digital channels, such as social media, and analyze performance data to optimize campaigns.

• Manage relationships with external agencies, designers, and media partners. 

• Work with product development teams to align marketing efforts with new product launches and market demands.

• Monitor campaign performance and optimize content, channels, and spend.

• Manage marketing budgets and report on sales results and productivity

• Ensure all marketing communication and packaging  adhere to legal, regulatory, and brand standards.

• Ensure successful product launches through coordinated marketing and trade activation plans.

• Work closely with concerned team

• Any other work assigned by Management