Assistant Manager – Marketing (Planning & Strategy)

Job Description

Title: Assistant Manager – Marketing (Planning & Strategy)

Company Name: Global Pathway Experts Limited

Vacancy: 1

Age: Na

Job Location: Dhaka (Mohakhali)

Salary: Negotiable

Experience:

• 2 to 5 years
• The applicants should have experience in the following business area(s): Educational Technology (Edtech) Startup

• Master of Business Administration (MBA)

• 2 to 5 years
• The applicants should have experience in the following business area(s): Educational Technology (Edtech) Startup

Job Description

Position: Assistant Manager – Marketing (Planning & Strategy)
Department: Marketing
Reports To: Head of Marketing / Head of Sales & Operations
Experience Required: Minimum 5 years
Industry Preference: Education, EdTech, Digital Products

Position Overview

GPEL is seeking an Assistant Manager – Marketing (Planning & Strategy) to lead marketing planning, campaign strategy, and team supervision for both GPEL and GAB (Global Academy Bangladesh).

This role requires a strategic and highly organized professional who can manage multiple campaigns across study abroad and language programs. The selected candidate will supervise creative and digital marketing team members and ensure that all campaigns are aligned with sales targets, business development priorities, and overall organizational objectives.

Key Responsibilities

1. Team Leadership & Supervision

• Supervise and guide the Senior Marketing Communications Executive, Graphics Designer, Motion Graphics Designer, and Senior Digital Marketing Executive.

• Assign tasks, set timelines, and monitor performance.

• Ensure high-quality output across content, design, and digital marketing initiatives.

• Mentor team members and support professional development.

2. Marketing Planning & Strategy

• Develop monthly, quarterly, and annual marketing plans for both GPEL and GAB.

• Align campaigns with sales targets, telesales objectives, and B2B partnership goals.

• Define KPIs, timelines, budgets, and expected ROI for campaigns.

• Provide strategic direction on product positioning, messaging, and creative execution.

3. Cross-Functional Coordination

• Collaborate closely with Sales, Telesales, Business Development, and Product teams.

• Ensure marketing initiatives support intake targets and regional campaigns.

• Communicate campaign priorities clearly across departments.

4. Campaign Oversight & Quality Control

• Review and approve campaign messaging, scripts, product briefs, and creatives.

• Monitor social media performance and digital marketing metrics.

• Ensure brand consistency and adherence to organizational standards.

5. Performance Tracking & Reporting

• Track key performance metrics including lead generation, engagement, and campaign effectiveness.

• Prepare performance reports for senior management.

• Recommend improvements based on data analysis and business feedback.

• Maintain structured communication between marketing and sales teams for performance optimization.

Required Skills & Experience

• Minimum 5 years of experience in marketing, communications, or campaign strategy.

• Proven experience supervising creative and digital marketing teams.

• Strong expertise in campaign planning, product positioning, and strategic execution.

• Excellent written and spoken English communication skills.

• Strong organizational and leadership abilities.

• Ability to manage multiple campaigns and deadlines effectively.

• Experience in education, EdTech, or digital product marketing is preferred.

Core Competencies

• Strategic planning and analytical thinking

• Leadership and team management

• Campaign management and execution

• Cross-functional coordination

• Product-focused marketing mindset

• Data-driven decision making

• Strong communication and presentation skills

Key Performance Indicators (KPIs)

• Timely and effective execution of marketing campaigns

• Quality and performance of team deliverables

• Alignment of marketing initiatives with revenue targets

• Improvement in lead generation and campaign ROI

• Consistency and clarity of product messaging

Compensation & Benefits

• Competitive salary based on experience and expertise

• Performance-based incentives aligned with campaign and business growth

• Two festival bonuses after completion of one year

• Partially subsidized meals during office hours

• Mobile allowance as per company policy

• Annual performance-based salary review

• Professional leadership environment with career growth opportunities

Application Requirements

Interested candidates must submit:

1. Cover Letter outlining experience in marketing planning, strategy, and team leadership

2. Portfolio or samples of successful campaigns, product briefs, or strategic marketing projects

Applications without the required documents will not be considered.
Or apply through email: [email protected]