Digital Marketing Executive

Job Description

Title: Digital Marketing Executive

Company Name: Mashruba Medical Technologies

Vacancy: --

Age: 24 to 30 years

Job Location: Dhaka

Salary: Tk. 15000 (Monthly)

Experience:

• 2 to 3 years
• The applicants should have experience in the following business area(s): Pharmaceutical/Medicine Companies, Medical Equipment, Healthcare/Lifestyle product, Business-to-Business (B2B) Software and Services Startup

• Bachelor of Science (BSc) in Marketing, Business Administration, Digital Marketing, Computer Science, Mass Communication, or a related discipline

Professional certifications in Google Ads, Google Analytics, Meta Blueprint, HubSpot, or similar platforms will be considered an advantage

• 2 to 3 years
• The applicants should have experience in the following business area(s): Pharmaceutical/Medicine Companies, Medical Equipment, Healthcare/Lifestyle product, Business-to-Business (B2B) Software and Services Startup

• Age 24 to 30 years

• Develop and execute digital marketing strategies aligned with company objectives.

• Plan, manage, and optimize campaigns across Facebook, Instagram, LinkedIn, YouTube, Google Ads, and other digital platforms.

• Generate high-quality B2B sales leads from hospitals, diagnostic centres, healthcare institutions, distributors, and corporate clients.

• Manage company websites and coordinate with developers to improve user experience, SEO, and conversion rates.

• Create engaging content for social media, websites, blogs, email marketing, and promotional campaigns.

• Design and execute paid advertising campaigns while monitoring ROI, CPC, CTR, and conversion performance.

• Implement and manage Meta Pixel, Google Analytics, Google Tag Manager, and Conversion Tracking.

• Prepare monthly digital marketing performance reports and recommend improvements.

• Coordinate with the sales team to support product launches, exhibitions, seminars, and promotional activities.

• Maintain brand consistency across all online platforms.

• Monitor competitor activities, industry trends, and emerging digital marketing opportunities.

• Collaborate with graphic designers, video editors, and external agencies to produce marketing materials.

• Manage email marketing campaigns and marketing automation initiatives.

• Support chatbot, CRM, and lead management activities to improve customer engagement.

• Mobile bill
• Salary Review: Yearly
• Festival Bonus: 2

• Annual performance appraisal

• Leave and other benefits as per company policy