Executive/Senior Executive – Marketing Communications

Job Description

Title: Executive/Senior Executive – Marketing Communications

Company Name: Global Pathway Experts Limited

Vacancy: 1

Age: Na

Job Location: Dhaka (Mohakhali)

Salary: Tk. 25000 - 35000 (Monthly)

Experience:

• 3 to 4 years
• The applicants should have experience in the following business area(s): Advertising Agency, Immigration and Education Consultancy Service, Direct Selling/Marketing Service Company, Immigration/Visa Processing

• Bachelor of Business Administration (BBA) in Marketing

• 3 to 4 years
• The applicants should have experience in the following business area(s): Advertising Agency, Immigration and Education Consultancy Service, Direct Selling/Marketing Service Company, Immigration/Visa Processing

Job Description

Executive/Senior Executive – Marketing Communications (Brand, Messaging & Product Positioning)

Department: Marketing
Reports To: Assistant Manager / Head of Marketing
Experience Required: Minimum 3 years
Industry Preference: EdTech, Digital Products, Education Services

Salary Range (25-35K

Position Overview

GPEL is looking for a Executive/Senior Executive – Marketing Communications to lead brand messaging, campaign communication, and product positioning across our study abroad and language programs.

The ideal candidate will be highly organised, proactive, and capable of coordinating cross-functional teams including Counsellors (Sales), Telesales, Business Development, and Marketing. They will translate product and program features into compelling content, oversee social media communication, and create persuasive scripts for multiple channels.

This role requires someone with 3+ years of experience in EdTech, digital product marketing, content writing, and script writing, who is detail-oriented, active, and excellent in English communication.

Key Responsibilities

1️. Product Briefs & Positioning

Develop structured product briefs for:

Study Abroad programs (Europe, UK, Canada, etc.)

Language courses and test preparation programs

Highlight USPs, country-specific requirements, scholarships, and career outcomes

Ensure all internal teams (Sales, Telesales, BD) understand product positioning

2️. Campaign Messaging

Lead communication for campaigns across multiple channels

Create persuasive messaging for admissions, intake campaigns, and promotional initiatives

Align campaign content with sales targets and lead conversion objectives

3️. Social Media Supervision

Oversee daily social media content and scheduling

Ensure brand tone, voice, and messaging consistency

Review captions, scripts, and creatives before publishing

Monitor engagement and suggest content optimisation

4️. Script Writing

Write scripts for:

Promotional videos

Reels and short-form content

Telesales and counselling calls

Webinars, seminars, and B2B presentations

Ensure scripts align with product positioning, brand messaging, and sales objectives

5️. Cross-Functional Coordination

Collaborate with Counsellors, Telesales, BDM, and Marketing to ensure messaging is aligned with business priorities

Provide communication support for campaigns, events, and product launches

Ensure smooth internal flow of information regarding product features, updates, and campaign plans

Required Skills & Experience

Minimum 2-3 years of relevant experience

Background in EdTech, digital products, or education services

Strong experience in:

Content writing

Script writing

Product positioning and marketing communications

Excellent English communication skills (written & spoken)

Highly organised, proactive, and active

Strong interpersonal skills for cross-functional coordination

Familiarity with social media content supervision

Core Competencies

Strategic messaging and storytelling

Product-focused marketing mindset

Scriptwriting and content structuring

Social media supervision

Team coordination and cross-department collaboration

Detail-oriented and organized

Active, self-motivated, and results-driven

Key Performance Indicators (KPIs)

Accuracy and quality of product briefs

Campaign messaging effectiveness

Social media engagement and brand consistency

Lead conversion support through script effectiveness

Timely coordination with Sales, Telesales, and BD teams

Ideal Candidate Profile

Creative and strategic thinker

Highly organized and able to manage multiple campaigns

Confident communicator with excellent English

Comfortable coordinating with international teams

Active and hands-on in execution while maintaining oversight

What We Offer

Competitive Salary – Attractive compensation based on experience and skill set.

Performance-Based Rewards – Opportunities for incentives aligned with campaign and business success.

Festival Bonuses – Two festival bonuses after completion of 1 year with the company.

Partially Subsidized Meals – Support for meals during office hours.

Mobile Allowance – As per company policy.

Annual Salary Review – Performance-based salary revision every year.

Professional Work Environment – Opportunities to work with cross-functional teams, develop skills, and grow within the organization.

Career Growth Opportunities – Scope to move into managerial roles as the marketing and brand department expands.

Application Requirement

Candidates must submit:

Cover Letter – Highlighting relevant experience and approach to marketing communications.

Portfolio / Samples of Work – Including recent successful campaign scripts, product briefs, content pieces, or social media campaigns.

Applications without the above materials will not be considered.