Senior Digital Marketing Specialist (Performance & Lead Generation)

Job Description

Title: Senior Digital Marketing Specialist (Performance & Lead Generation)

Company Name: Creative Agency LTD

Vacancy: --

Age: At least 22 years

Job Location: Dhaka (GULSHAN 1)

Salary: Tk. 35000 - 50000 (Monthly)

Experience:

• 4 to 8 years
• The applicants should have experience in the following business area(s): Immigration and Education Consultancy Service, Immigration/Visa Processing

• Diploma
• Bachelor/Honors

• 4 to 8 years
• The applicants should have experience in the following business area(s): Immigration and Education Consultancy Service, Immigration/Visa Processing

• Age At least 22 years

At least 4 to 6 year(s) of proven experience in hardcore digital lead generation.

Mandatory Requirement: Must have active/prior experience handling digital marketing portfolios for a Tours & Travels agency or an Education/Visa Consultancy firm.

1. Lead Generation & Campaign Management: Design, launch, and aggressively optimize paid ad campaigns across Meta (Facebook, Instagram) and Google Ads (Search, Display, Performance Max) to generate targeted leads for tour packages and student visa counseling.

2. Targeting & Audience Segmentation: Build and manage highly specific target audiences, lookalike audiences, and advanced remarketing funnels to separate high-intent students from casual holiday travelers.

3. Conversion Rate Optimization (CRO): Create, test, and optimize landing pages, lead capture forms, and ad creatives to maximize click-through rates (CTR) and conversion rates while minimizing Cost Per Acquisition (CPA).

4. Data & ROI Tracking: Set up precise event and conversion tracking using Google Analytics 4 (GA4), Meta Pixel, and Google Tag Manager to ensure every advertising taka spent is fully accountable.

5. Content & Ad Creative Strategy: Collaborate with the creative team to produce high-performing ad formats (video hooks, carousel ads, student success stories, and localized travel vlogs) that align with Bangladeshi consumer psychology.