Senior Digital Marketing Expert (Facebook & Instagram)

Job Description

Title: Senior Digital Marketing Expert (Facebook & Instagram)

Company Name: Jannat Fashion BD

Vacancy: 5

Age: 22 to 35 years

Job Location: Dhaka (Uttara Sector 15)

Salary: Tk. 25000 - 35000 (Monthly)

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): E-commerce, F-commerce

• HSC

• 3 to 5 years
• The applicants should have experience in the following business area(s): E-commerce, F-commerce

• Age 22 to 35 years
• Only Male

Jannat Fashion is looking for a highly experienced, performance-driven Digital Marketing Expert to scale our women’s clothing brand on Facebook and Instagram. This role is results-first and ideal for someone who has proven experience running high-budget campaigns, scaling profitable funnels, and executing data-driven marketing strategies.

Core Requirements

• Proven expertise in Facebook & Instagram Ads (Meta Ads Manager)

• Deep experience in Women’s Clothing / Fashion niche

• Minimum $5,000 monthly ad spend handling experience

• Demonstrated ability to scale profitable campaigns

• Strong understanding of content funneling (Awareness → Consideration → Conversion)

• Hands-on experience with WordPress landing pages (conversion-focused)

• Knowledge of PR & brand positioning strategies

• Strong analytical skills with ability to optimize campaigns for ROI

Tracking & Analytics Expertise (Required)

• Pixel Setup: Accurate front-end tracking for all campaigns

• Browser-Side Tracking: Track user interactions on website and landing pages

• Server-Side Tracking (Conversion API): Capture server events for accurate attribution

• Google Tag Manager (GTM): Deploy and manage marketing & analytics tags

• Conversion API Integration: Ensure full-funnel event tracking for Meta Ads

Key Responsibilities

• Plan, launch, and scale Facebook & Instagram ad campaigns for women’s fashion

• Build and optimize full-funnel strategies (cold, warm, hot audiences)

• Coordinate ad creatives, content angles, hooks, and offers

• Set up and maintain Pixel, server-side tracking, and Conversion API

• Optimize WordPress landing pages and conversion flows

• Scale winning campaigns while maintaining ROAS

• Analyze performance data and prepare actionable growth insights

• Support brand visibility with PR-oriented campaign strategies