Digital Marketing Executive

Job Description

Title: Digital Marketing Executive

Company Name: American Natural Wellness Care

Vacancy: 02

Age: At least 20 years

Job Location: Dhaka (Mohakhali)

Salary: Tk. 15000 - 20000 (Monthly)

Experience:

• 1 to 5 years
• The applicants should have experience in the following business area(s): Physiotherapy center

• Bachelor of Business Administration (BBA)

• 1 to 5 years
• The applicants should have experience in the following business area(s): Physiotherapy center

• Age At least 20 years

Position: Digital Marketing Executive

Department: Marketing & Communication

Reporting To: General Manager

Key Responsibilities:

1. Digital Campaign Management

• Plan, create, and execute digital marketing campaigns across platforms (Facebook, Instagram, Google, YouTube, etc.).

• Monitor campaign performance and optimize for maximum reach and conversions.

• Develop content calendars aligned with wellness programs, promotions, and seasonal offers.

2. Social Media Management

• Manage all social media channels (Facebook, Instagram, LinkedIn, YouTube, TikTok, etc.).

• Increase brand awareness and engagement through creative posts, stories, and reels.

• Respond to comments, messages, and inquiries professionally and promptly.

3. Graphic Design & Visual Content Creation

• Design attractive and brand-aligned graphics for social media, website, and marketing materials.

• Create visuals for wellness packages, supplements, events, and awareness campaigns.

• Develop promotional posters, flyers, digital banners, and ad creatives.

4. Website & SEO Management

• Update and maintain the wellness center’s website with current services, blogs, and offers.

• Implement SEO strategies to improve Google ranking and visibility.

• Collaborate with web developers or agencies for website enhancements.

5. Email & Content Marketing

• Develop and send newsletters to patients and clients with wellness tips and updates.

• Write or edit blog posts, success stories, and campaign copy.

• Manage contact lists and track open/click rates for improvement.

6. Analytics & Reporting

• Track and analyze digital marketing performance using Google Analytics, Meta Ads Manager, etc.

• Prepare monthly reports on traffic, engagement, and conversions.

• Recommend data-driven improvements.

7. Collaboration & Branding

• Work with doctors, management, and wellness consultants to ensure brand consistency.

• Support event promotions, webinars, and wellness awareness campaigns.

Skill Requirements:

• Proficiency in Canva, Photoshop, Illustrator, or similar design tools.

• Strong knowledge of social media advertising, Google Ads, and SEO.

• Basic understanding of video editing (preferred).

• Excellent communication and creative storytelling skills.

• Ability to multitask and meet deadlines.