B2B Marketing Specialist

Job Description

Title: B2B Marketing Specialist

Company Name: Outwearasia.com (Sister concern of Abruan Group).

Vacancy: 1

Job Location: Dhaka (Shewrapara)

Employment Status: Full-time

Educational Requirements:
∎ Bachelor's degree in Marketing, Business Administration or related field (MBA or relevant certifications are a plus).

Experience Requirements:
∎ 3 to 5 year(s)

Job Responsibilities:
∎ Market Research: Conduct thorough research to understand industry trends, competitor activities, and customer needs within the B2B sector (Platform i.e., Alibaba, IndiaMart)
∎ Campaign Development: Collaborate with the marketing team to plan, execute, and optimize B2B marketing campaigns that resonate with our target audience.
∎ Lead Generation: Implement lead generation strategies, including content marketing, email marketing, webinars, and other channels to acquire and nurture high-quality leads.
∎ Content Creation: Generate ideas to create compelling and informative B2B-focused content, including whitepapers, case studies, blog posts, and social media updates, to engage and educate our audience.
∎ Account-Based Marketing (ABM): Develop and manage ABM programs to personalize marketing efforts for key accounts and support the sales team in closing deals.
∎ Analytics and Reporting: Monitor and analyze the performance of B2B marketing initiatives using key metrics, such as ROI, conversion rates, and lead quality. Provide regular reports and insights to improve campaign effectiveness.
∎ Collaboration: Work closely with the sales team to align marketing efforts with sales goals, ensuring seamless communication and lead handover.
∎ Marketing Technology: Utilize marketing automation tools, CRM systems, and other software to streamline marketing processes and optimize lead nurturing.
∎ Trade Shows and Events: Plan and coordinate B2B events, trade shows, and conferences to promote our brand and engage with potential clients.

Additional Requirements:
∎ Age 25 to 30 years
∎ Only males are allowed to apply
∎ Proven experience (3years) in B2B marketing, preferably in the RMG and FMCG sector.
∎ Strong understanding of B2B marketing strategies and tactics.
∎ Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
∎ Excellent written and verbal communication skills.
∎ Analytical mindset with the ability to use data to make informed decisions.
∎ Ability to work collaboratively in a cross-functional team environment.
∎ Exceptional project management and organizational skills.
∎ Knowledge of SEO, SEM, and social media marketing best practices.
∎ Experience with account-based marketing (ABM) is a plus.

Salary: Negotiable

Compensation & Other Benefits:
∎ Mobile bill, Medical allowance, Provident fund, Insurance
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 13 Oct 2023

Company Information:
∎ 13 Sep 2023
∎ Outwearasia.com (Sister concern of Abruan Group).
∎ Address : 808/1 & 808/2, Shewrapara, Rokeya Sarani, Mirpur, Dhaka - 1216, Bangladesh.
∎ Web : www.temakaw.com
∎ Business : Thank you so much for showing interest about Temakaw Fashion Ltd. (A Concern of Abruan Group). We are really proud to have some outstanding applicants like you! Honoring your talent, effort, and contribution for BD RMG Industry. Temakaw Fashion Ltd. wish you all the best for luminous career in upcoming days.

Category: Garments/Textile

: Only deserving candidates are encouraged to send CV mentioning current & expected salary to [email protected]