Senior Manager, Brand & Programme Communication
Job Description
Title: Senior Manager, Brand & Programme Communication
Company Name: BRAC
Vacancy: Not specific
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Graduation in any relevant discipline from any recognised university.
Experience Requirements:
∎ At least 7 year(s)
Job Context:
∎ BRAC is an international development organisation founded in Bangladesh that partners with over 100 million people living with inequality and poverty globally to create sustainable opportunities to realise potential.
∎ Working at BRAC is not like any other job. It is a platform where you can bring about real change for people who need it the most. We are not just dreaming of a better world, we are building it.
∎ JOB PURPOSE: The Senior Manager of Brand and Programme Communications will oversee the implementation of overall brand strategy, messaging, and visual identity, ensuring strict adherence to guidelines. The role offers a leadership opportunity for showcasing the impact of BRAC`s initiatives, contributing to awareness and support for the "Doing development differently" approach. This position will work in close collaboration with programmes, affiliates, entities, and investments to promote a unified approach. The role has three main aspects: developing campaigns to champion social and behavioral change and solidifying BRAC`s position in the development sector; aligning Public Relations initiatives with the annual programme roadmap to achieve stakeholder engagement and fundraising goals; and supervising day-to-day brand and programme communication to achieve enhanced brand recollection.
∎ Location: Head Office
Job Responsibilities:
∎ Drive a deeper understanding of BRAC's operating model and ecosystem, both internally and externally. Support building BRAC's brand through reputation tracking and brand equity studies.
∎ Steer and inspire the organisation to comply with brand positioning, fostering an integrated One BRAC approach across programme, affiliates, entities and investmets.
∎ Facilitate collaboration between programmes and communication teams to enhance
∎ impactful campaigns and content. Provide assistance in developing proposals for unique
∎ communication activities, strengthening overall communication strategies.
∎ Support programmes in addressing donor-focused communication needs, especially for
∎ major donors, aligning with BRAC's Global Resource Mobilization and Partnership
∎ department. Provide guidance on stakeholder mapping and engagement, development
∎ of campaigns, messaging, creative design, events/activation, and PR, in line with the
∎ annual roadmap of programs and strategic priorities of BRAC.
∎ Measure campaign success and create reports to highlight the impact.
∎ Network with creative and communication partners, ensuring efficient handling of financial
∎ and contractual matters in line with BRAC Procurement Guidelines. Negotiate effectively
∎ and ensure seamless collaboration by fulfilling contractual obligations.
∎ Formulate and implement financial plans and budgets for Communications and
∎ Branding, in alignment with Annual Work Plans and communication strategies, while
∎ adhering to established operational guidelines.
∎ Advise senior leadership on developing communications materials to strengthen brand
∎ equity. Support the Head of Brand and Network Management in building and maintaining
∎ collaborations within the BRAC ecosystem.
∎ Cultivate positive relationships with other communication teams within the BRAC
∎ ecosystem. Oversee existing relationships with key internal teams for comprehensive
∎ branding and communication support.
∎ Support planning and implement continuous capacity development initiatives to actively
∎ build the advocacy and communication capacities of teams and stakeholders across the
∎ BRAC ecosystem.
∎ SAFEGUARDING RESPONSIBILITIES:
∎ Ensure the safety of team members from any harm, abuse, neglect, harassment and exploitation to achieve the programme's goals on safeguarding implementation. Act as a key source of support, guidance and expertise on safeguarding for establishing a safe working environment.
∎ Practice, promote and endorse the issues of safeguarding policy among team members and ensure the implementation of safeguarding standards in every course of action.
∎ Follow the safeguarding reporting procedure in case any reportable incident takes place, encourage others to do so.
Additional Requirements:
∎ Minimum 7 years of working experience in the relevant field
∎ Knowledge on development sector in Bangladesh
∎ Organisational procedures and values
∎ People management
∎ Written and verbal communication skills in Bengali and English
∎ Strong analytical skills
∎ Proficiency in computer operations
∎ Leadeership and motivational skills
Compensation & Other Benefits:
∎ Festival Bonus, Contributory Provident Fund, Gratuity, Health and Life Insurance, Maternity/ Paternity Leave, Wellness Centre Facility, Day Care Facility and others as per policy.
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 17 Dec 2023
Company Information:
∎ 10 Dec 2023
∎ BRAC
Category: NGO/Development
