Job Description
Title: Senior Digital Sales & Marketing Specialist
Company Name: BRAC Saajan Exchange Limited (BSEL)
Vacancy: 1
Location: Dhaka (Badda)
Salary: Tk. 70000 - 80000 (Monthly)
Experience:
∎ 2 to 5 years
∎ The applicants should have experience in the following business area(s):Banks, IT Enabled Service, Financial Consultants
Published: 5 Apr 2025
Education:
∎ Bachelor of Business Administration (BBA)
Requirements:
Responsibilities & Context:
∎ Develop, implement, and manage customer acquisition for the digital sales channel, e.g., mobile app, web app, etc.
∎ Monitor, analyse, and optimise digital sales performance, implementing effective measures to improve conversion rates, customer acquisition and the number of transactions.
∎ Liaise with relevant departments to resolve customer queries and/or issues.
∎ Lead, mentor, and develop the Sales Support Team, fostering a culture of collaboration, innovation, and high performance. Ensure alignment with broader company objectives by working closely with cross-functional teams.
∎ Set clear objectives and provide guidance to ensure team members meet their goals.
∎ Conduct regular performance reviews and support professional development initiatives.
∎ Delegate tasks effectively and manage workloads to ensure project deadlines are met.
∎ Develop, implement, and manage offline and online marketing campaigns to achieve business objectives.
∎ Conduct market research to identify trends, customer preferences, and competitive positioning.
∎ Monitor and analyse the effectiveness of marketing campaigns, providing insights and recommendations for improvement.
∎ Ensure brand consistency across all marketing materials and communication channels.
∎ Oversee the creation of high-quality content for websites, blogs, social media, email marketing, and other platforms.
∎ Develop compelling copy and detailed creative briefs for designers and agencies to ensure high-quality marketing materials.
∎ Manage relationships with designers and agencies to produce engaging marketing materials.
∎ Develop and execute digital marketing strategies, including SEO, PPC, and social media campaigns.
∎ Analyse website traffic and social media engagement, providing reports and insights.
∎ Manage social media platforms, ensuring effective engagement with the target audience.
∎ Work closely with sales, support, and customer service teams to align marketing initiatives.
∎ Manage relationships with external agencies, suppliers, and media partners.
∎ Negotiate contracts and manage budgets for marketing projects and advertising.
∎ Plan and coordinate promotional events, trade shows, and webinars.
∎ Develop press releases and maintain media relations to enhance brand reputation.
∎ Identify sponsorship and partnership opportunities to increase brand exposure.
∎ Digital Sales:
∎
∎ Team Management:
∎
∎ Marketing Strategy & Campaigns :
∎
∎ Brand & Content Management :
∎
∎ Digital Marketing & Social Media:
∎
∎ Stakeholder & Vendor Management:
∎
∎ Events & Public Relations:
Skills & Expertise:
Compensation & Other Benefits:
∎ Weekly 2 holidays
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka (Badda)
Company Information:
∎ BRAC Saajan Exchange Limited (BSEL)
∎ Homestead Gulshan Link Tower, TA-99, (5th floor), Gulshan Badda Link Road, Dhaka
∎ BRAC Saajan Exchange Ltd (“BSEL”), a subsidiary of BRAC Bank Limited, is incorporated in England and Wales, and provides money transfer service to non-resident Bangladeshis from the UK. The money transfer sector is one of highly regulated and competitive sectors. Apart from its remittance services, the company also caters to the investment needs of the NRBs through its parent organization, BRAC Bank. BSEL has recently also engaged in the services of independent consultant in countries such as France, Italy and Spain to assist in managing and monitoring not only our compliance with local reporting and operational regulations, but also our compliance with local anti-money laundering laws
Address::
∎ Homestead Gulshan Link Tower, TA-99, (5th floor), Gulshan Badda Link Road, Dhaka
∎ BRAC Saajan Exchange Ltd (“BSEL”), a subsidiary of BRAC Bank Limited, is incorporated in England and Wales, and provides money transfer service to non-resident Bangladeshis from the UK. The money transfer sector is one of highly regulated and competitive sectors. Apart from its remittance services, the company also caters to the investment needs of the NRBs through its parent organization, BRAC Bank. BSEL has recently also engaged in the services of independent consultant in countries such as France, Italy and Spain to assist in managing and monitoring not only our compliance with local reporting and operational regulations, but also our compliance with local anti-money laundering laws
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 1 May 2025
Category: Bank/Non-Bank Fin. Institution
