Job Description
Title: Senior Digital Marketing Manager
Company Name: Apex Data Management & IT Ltd
Vacancy: 1
Age: 30 to 40 years
Location: Dhaka (Banani)
Salary: Negotiable
Experience:
∎ 8 to 12 years
Published: 29 Sep 2024
Education:
∎ Bachelor of Business Administration (BBA) in Marketing
Requirements:
Additional Requirements:
∎ Age 30 to 40 years
Responsibilities & Context:
∎ Develop and implement a comprehensive digital marketing strategy to drive online traffic and customer acquisition.
∎ Measure and report performance of all digital marketing efforts, and assess against goals (ROI and KPIs).
∎ Identify trends and insights, and optimize spending and performance based on the insights.
∎ Collaborate with internal teams to create landing pages and optimize user experience.
∎ Utilize strong analytical abilities to evaluate end-to-end customer experience across multiple channels.
∎ Stay updated on latest trends and best practices in digital marketing and measurement.
∎ Plan, lead and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
∎ Online Advertising: Plan and execute online advertising campaigns across various platforms, such as Google Ads, social media advertising (Facebook, Instagram, Twitter, LinkedIn), display advertising networks, and other relevant ad networks. Monitor campaign performance, optimize ad placements, and manage budgets effectively to achieve desired results.
∎ Content Marketing: Create and manage content marketing initiatives, including blog posts, articles, videos, infographics, and other relevant content formats. Ensure content is engaging, informative, and optimized for search engines. Promote content through various channels, such as social media, email marketing, and influencer outreach.
∎ Social Media Marketing: Develop and implement social media strategies to engage with the target audience, build brand awareness, and drive traffic to the company's website or landing pages. Create and curate compelling content, schedule posts, monitor social media platforms, and analyze performance metrics to optimize social media campaigns.
∎ Email Marketing: Plan and execute email marketing campaigns to nurture leads, engage with customers, and promote products or services. Develop email marketing strategies, create email templates, manage subscriber lists, and track email campaign performance.
∎ Website Management: Coordinate with web development teams or agencies to ensure the website is optimized for user experience, mobile responsiveness, and conversion rate optimization (CRO). Regularly monitor website analytics, track performance metrics, and implement necessary changes to improve website performance and user engagement.
∎ Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. An advanced degree or professional certification is a plus.
∎ 8 to 12 years of experience in branding and marketing, digital marketing.
∎ Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends).
∎ Experience in setting up and optimizing Google AdWords campaigns.
∎ Data driven
∎ Digital Marketing Campaign
∎ Excellent written and verbal communication in English
∎ Online Marketing proficiency
∎ Strong analytical skills and proficiency in financial modeling and data
∎ Job Summary:
∎ The ideal candidate will play a crucial role in developing, implementing, and managing our overall digital marketing strategy, ensuring flawless execution. This individual will oversee the planning and execution of all digital marketing campaigns, including SEO/SEM, social media initiatives, and display advertising campaigns.
∎
∎ Job Responsibilities:
∎ Develop and implement a comprehensive digital marketing strategy to drive online traffic and customer acquisition.
∎ Measure and report performance of all digital marketing efforts, and assess against goals (ROI and KPIs).
∎ Identify trends and insights, and optimize spending and performance based on the insights.
∎ Collaborate with internal teams to create landing pages and optimize user experience.
∎ Utilize strong analytical abilities to evaluate end-to-end customer experience across multiple channels.
∎ Stay updated on latest trends and best practices in digital marketing and measurement.
∎ Plan, lead and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
∎ Online Advertising: Plan and execute online advertising campaigns across various platforms, such as Google Ads, social media advertising (Facebook, Instagram, Twitter, LinkedIn), display advertising networks, and other relevant ad networks. Monitor campaign performance, optimize ad placements, and manage budgets effectively to achieve desired results.
∎ Content Marketing: Create and manage content marketing initiatives, including blog posts, articles, videos, infographics, and other relevant content formats. Ensure content is engaging, informative, and optimized for search engines. Promote content through various channels, such as social media, email marketing, and influencer outreach.
∎ Social Media Marketing: Develop and implement social media strategies to engage with the target audience, build brand awareness, and drive traffic to the company's website or landing pages. Create and curate compelling content, schedule posts, monitor social media platforms, and analyze performance metrics to optimize social media campaigns.
∎ Email Marketing: Plan and execute email marketing campaigns to nurture leads, engage with customers, and promote products or services. Develop email marketing strategies, create email templates, manage subscriber lists, and track email campaign performance.
∎ Website Management: Coordinate with web development teams or agencies to ensure the website is optimized for user experience, mobile responsiveness, and conversion rate optimization (CRO). Regularly monitor website analytics, track performance metrics, and implement necessary changes to improve website performance and user engagement.
∎
∎ Qualifications:
∎ Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. An advanced degree or professional certification is a plus.
∎ 8 to 12 years of experience in branding and marketing, digital marketing.
∎ Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends).
∎ Experience in setting up and optimizing Google AdWords campaigns.
∎ Data driven
∎ Digital Marketing Campaign
∎ Excellent written and verbal communication in English
∎ Online Marketing proficiency
∎ Strong analytical skills and proficiency in financial modeling and data
Skills & Expertise:
Compensation & Other Benefits:
∎ Competitive salary based on experience & competencies
∎ Opportunities for professional growth and development
∎ Dynamic and collaborative work environment
∎ 5 Days work week
∎ Competitive salary based on experience & competencies
∎ Opportunities for professional growth and development
∎ Dynamic and collaborative work environment
∎ 5 Days work week
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka (Banani)
Company Information:
∎ Apex Data Management & IT Ltd
∎ House No: 133 (6th, 7th & 8th Floor), Road: 12, Block-E, Banani, Dhaka-1213
Address::
∎ House No: 133 (6th, 7th & 8th Floor), Road: 12, Block-E, Banani, Dhaka-1213
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 30 Sep 2024
Category: Marketing/Sales
