Area Sales Manager (ASM)

Job Description

Title: Area Sales Manager (ASM)

Company Name: M/S Commander Soap Company Ltd.

Vacancy: --

Age: Na

Job Location: Anywhere in Bangladesh

Salary: --

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG)

• Bachelor of Business Administration (BBA)

• Bachelor's or Master's degree in Business Studies, Management. Marketing, or any discipline

• At least 5 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG)

• Minimum 5-8 years of FMCG field sales experience

• Proven experience in handling SRs, dealers, and secondary market execution

• Strong understanding of beat management, dealer grading, and trade execution

• Mandatory Requirements

• District-based posting willingness

• Motorcycle driving experience with valid driving license

• Strong field orientation with execution and discipline mindset

Company: Commander Soap Co. Limited (COSCO)

Industry: FMCG

Location: District-based (Bangladesh)

Employment Type:

Full-time

Company Overview:

Commander Soap. Co. Ltd (COSCO) is a leading manufacturer of soap and detergents in Bangladesh since 1948. We are renowned for our brand of transparent glycerin soap and strive to deliver new and innovative products for Bangladeshi consumers. We believe in working ethically, sincerely, and scientifically to maximize value for our customers. We are proud of our work and heritage. And we are looking for capable and like-minded professionals to join our growing team.

Position Overview

The Area Sales Manager is responsible for owning district-level sales operations and secondary market performance. The role ensures disciplined field execution, strong dealer capability, and effective market coverage to deliver sustainable volume growth and execution excellence within the assigned territory.

Key Responsibilities

• Ensure effective end-to-end field operations monitoring to deliver consistent secondary sales growth

• Drive distribution strength and dealer capability development

• Oversee sales execution quality and market coverage effectiveness

• Deliver sales target achievement through structured execution governance

• Ensure trade promotion and in-market execution excellence

• Maintain market discipline on stock, pricing, and visibility

• Provide competitive and market intelligence

• What We Offer

• High-visibility field leadership role

• Clear dealer development and market ownership responsibility

• Career progression pathway to DSM / RSM roles

• Competitive compensation with performance-linked incentives.