Marketing Manager

Job Description

Title: Marketing Manager

Company Name: M/S Commander Soap Company Ltd.

Vacancy: --

Age: Na

Job Location: Anywhere in Bangladesh

Salary: --

Experience:

• 8 to 10 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG)

• Masters

• Master's degree in Marketing/ MBA (Marketing) from a reputed university

• 8 to 10 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG)

• 8-10 years of hands-on marketing experience in FMCG industries

• Strong exposure to trade marketing, brand management, and field activation

• Proven experience in working with distributors and sales teams

• Solid analytical skills with the ability to measure campaign effectiveness

• Strong communication, leadership, and stakeholder management skills

Company: Commander Soap Co. Limited (COSCO)

Industry: FMCG

Location: Bangladesh

Employment Type: Full-time

About the Company

Commander Soap. Co. Ltd (COSCO) is a leading manufacturer of soap and detergents in Bangladesh since 1948. We are renowned for our brand of transparent glycerin soap and strive to deliver new and innovative products for Bangladeshi consumers. We believe in working ethically, sincerely, and scientifically to maximize value for our customers. We are proud of our work and heritage. And we are looking for capable and like-minded professionals to join our growing team.

Position Overview

The Marketing Manager will play a pivotal role in leading end-to-end marketing communication, planning, and execution across brands, SKUs, and regions. This role requires strong coordination with sales, distributors, agencies, and field force to ensure impactful activations, data-driven decisions, and strategic alignment with business goals. The position reports directly to senior management and works closely with the C-suite.

Key Responsibilities

• Strategic Marketing & Planning

• Develop and execute integrated marketing strategies aligned with company objectives and sales targets

• Work closely with the C-suite to formulate brand, product, and go-to-market strategies

• Ensure strategic alignment between marketing, sales, and distribution teams

• Marketing Communication & Execution

• Lead all ATL, BTL, and TTL marketing communications

• Liaise and manage relationships with advertising, media, and creative agencies

• Plan and execute SKU-wise and area-wise promotional activities

• Trade Marketing & Distributor Management

• Design and implement effective trade marketing programs

• Coordinate with distributors to drive in-market execution and visibility

• Identify and execute appropriate trade and consumer activations with field force

• Market Intelligence & Performance Measurement

• Analyze market trends, competitor activities, pricing, and promotional intensity

• Measure effectiveness and ROI of campaigns and promotional activities

• Develop actionable insights from market and customer feedback

• Digital & social media

• Lead social media planning and digital marketing initiatives

• Ensure consistent brand messaging across digital platforms

• Customer & Consumer Insights

• Analyze customer and consumer feedback to improve products and communication

• Translate insights into actionable marketing initiatives

• Opportunity to play a strategic leadership role in a growing FMCG organization

• Direct exposure to senior management and business decision-making

• Competitive compensation and performance-based growth opportunities