Sr. Manager / Manager – Marketing & Communications

Job Description

Title: Sr. Manager / Manager – Marketing & Communications

Company Name: Apex Data Management & IT Ltd

Vacancy: 1

Age: 30 to 45 years

Job Location: Dhaka (Banani)

Salary: Tk. 80000 - 130000 (Monthly)

Experience:

• 8 to 15 years

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing

• 8 to 15 years

• Age 30 to 45 years

• Strong understanding of digital marketing tools, platforms, and analytics.

• Experience with Google Analytics, Google Ads, and social media advertising platforms.Strong communication, coordination, and stakeholder management skills.

• Analytical mindset with the ability to translate data into actionable insights.

APX Group is looking for a proactive and results-driven Sr. Manager / Manager – Marketing & Communications to lead marketing, branding, and communication initiatives across its SBUs—Apex Property, Apex DMIT, and Kazi Resort—in the Bangladesh market.

This role will be responsible for planning and executing integrated marketing strategies, strengthening brand presence, driving digital performance, and ensuring consistent communication across all platforms. The position requires a balance of strategic thinking and hands-on execution, with close collaboration with business and leadership teams.
Key Responsibilities:

Marketing & Brand Communication

• Plan and execute integrated marketing and brand communication strategies for all APX Group SBUs in line with business objectives.

• Strengthen brand visibility and consistency across digital, print, and offline channels.

• Support the development and execution of brand campaigns, launches, and promotional initiatives.

Digital Marketing & Campaign Execution

• Develop and implement digital marketing strategies to drive traffic, engagement, and lead generation.

• Plan, manage, and execute digital campaigns including SEO/SEM, social media, email marketing, content marketing, and display advertising.

• Introduce creative and engaging content formats (videos, campaigns, interactive tools) to enhance audience engagement.

Market Research & Stakeholder Coordination

• Conduct market and competitor analysis to identify trends, opportunities, and improvement areas.

• Work closely with Sales, Business Heads, Operations, and external partners to ensure aligned messaging and campaign execution.

• Support business teams with marketing materials, proposals, and communication assets as required.

Performance Tracking & Budget Management

• Manage marketing budgets and ensure effective utilization of resources.

• Define and track KPIs and performance metrics for campaigns and initiatives.

• Analyze performance data and recommend improvements to optimize results.

Team & Vendor Management

• Guide, supervise, and develop internal marketing resources and external agencies/vendors.

• Ensure quality, timelines, and brand compliance across all deliverables.

• Weekly 2 holidays
• Salary Review: Yearly
• Festival Bonus: 2
• Competitive salary based on experience and competencies
• Opportunity to work across diverse business verticals (IT, Real Estate, Hospitality)
• Professional growth and learning opportunities
• Collaborative and performance-oriented work culture