Digital Marketing Ads Specialist

Job Description

Title: Digital Marketing Ads Specialist

Company Name: Technosoft Informatics Ltd

Vacancy: 2

Age: 25 to 30 years

Job Location: Dhaka (Dhaka Sadar)

Salary: Negotiable

Experience:

• 1 to 3 years
• The applicants should have experience in the following business area(s): Software Company, IT Enabled Service

• Bachelor of Science (BSc) in Computer Science & Engineering
• Bachelor of Business Administration (BBA) in Marketing

• 1 to 3 years
• The applicants should have experience in the following business area(s): Software Company, IT Enabled Service

• Age 25 to 30 years

We are a growing technology group specializing in SaaS (Software as a Service), E-commerce, and Publishing. We are looking for a data-driven Digital Marketing Ads Specialist to lead our paid growth strategies. The ideal candidate will be responsible for generating high-quality leads for our software products (POS, ERP) and driving conversions for our e-commerce and book platforms.

3. Key Responsibilities

• Campaign Management: Plan, execute, and optimize paid campaigns across Meta (Facebook/Instagram) and Google Ads (Search & Display).

• Lead Generation: Develop strategies to capture high-intent leads for B2B software products.

• Conversion Tracking: Set up and manage Meta Pixel, Conversion API (CAPI), and Google Tag Manager (GTM) to ensure accurate data attribution.

• E-commerce Growth: Manage catalog sales and retargeting campaigns for our e-commerce and publishing wings.

• Performance Analysis: Monitor daily KPIs including ROAS, CPA, and CTR, providing weekly performance reports to management.

• A/B Testing: Continuously test ad creatives, headlines, and landing pages to improve conversion rates.