Executive / Senior Executive – Category Marketing

Job Description

Title: Executive / Senior Executive – Category Marketing

Company Name: Hasan Rubber Industries (Pvt.) Ltd.

Vacancy: --

Age: 28 to 36 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 5 to 6 years
• The applicants should have experience in the following business area(s): Manufacturing (Light Engineering and Heavy Industry), Group of Companies, Automobile, Tyre manufacturer

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Brand Management, Marketing

• 5 to 6 years
• The applicants should have experience in the following business area(s): Manufacturing (Light Engineering and Heavy Industry), Group of Companies, Automobile, Tyre manufacturer

• Age 28 to 36 years

• Excellent presentation and communication skills. 

• Strong MS Excel skills, including data analysis, reporting, Dashboards, and campaign performance analysis.

• Excellent PowerPoint presentation and marketing proposal development skills.

• Strong category development and brand management capability.

• Excellent understanding of ATL/BTL marketing and consumer activation.

• Strong digital marketing knowledge and understanding of digital campaign execution.Strong commercial and sales orientation.

• Strong analytical and problem-solving ability. 

• Creative thinking with strong execution capability.Strong project management and coordination skills.

• Ability to manage agencies, vendors, and cross-functional teams.

• Ability to work under pressure and meet tight deadlines.

• Willingness to travel for market visits, events, activations, exhibitions, and promotional activities.

• Develop and execute category and brand marketing strategies aligned with overall business and sales objectives.

• Drive category development through market analysis, consumer insights, competitor intelligence, and identification of growth opportunities.

• Develop category-wise and product-wise marketing plans to strengthen market position and business performance.

• Plan and execute ATL and BTL marketing activities, including advertising, trade promotions, consumer promotions, visibility campaigns, and activation programs.

• Lead brand promotion and brand activation initiatives across relevant consumer and market touchpoints.

• Develop and execute consumer activation programs to increase brand awareness, engagement, trial, and market penetration.

• Plan and manage Event & Brand Activation, including exhibitions, roadshows, dealer/customer events, product launches, consumer engagement programs, and promotional events.

• Develop and implement Digital Marketing strategies and campaigns, including social media, digital content, online engagement, paid campaigns, and other relevant digital channels.

• Coordinate with agencies and external partners, vendors for creative development, media planning, digital campaigns, events, activation, printing, and promotional materials.

• Develop and execute promotional schemes and consumer/trade promotion activities in coordination with the Sales team.

• Maintain strong sales orientation by linking marketing initiatives with business targets, customer acquisition, market penetration, and revenue growth.

• Work closely with Sales to identify gaps & market opportunities, customer requirements, channel challenges, and promotional needs.

• Conduct regular market visits and consumer/market assessments to evaluate brand visibility, competitor activities, consumer behavior, and campaign effectiveness.

• Analyze market trends, consumer insights, competitor activities, sales performance, and category performance to support decision-making.

• Develop campaign concepts, communication briefs, presentations, and marketing proposals for management review.

• Monitor and evaluate the effectiveness of ATL, BTL, digital, activation, and promotional campaigns.

• Prepare campaign performance reports, market analysis, category reports, and management presentations.

• Ensure timely and effective execution of approved marketing plans and campaigns.

• Manage multiple marketing projects simultaneously while maintaining timelines, quality, and budget discipline.

• Ensure consistency of brand identity, communication, visual standards, and promotional messaging across all touch points.

• Tour allowance,Mobile bill,Insurance
• Salary Review: Yearly
• Lunch Facilities: Partially Subsidize
• Festival Bonus: 2