Digital Marketing Specialist

Job Description

Title: Digital Marketing Specialist

Company Name: Manajir Originals

Vacancy: 2

Age: Na

Job Location: Dhaka (DOHS Mirpur)

Salary: Negotiable

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Advertising Agency, Boutique/ Fashion, E-commerce, F-commerce

• Higher Secondary
• Bachelor/Honors
• Diploma

• 3 to 5 years
• The applicants should have experience in the following business area(s): Advertising Agency, Boutique/ Fashion, E-commerce, F-commerce

• Deep, hands-on knowledge of the Meta Ads ecosystem, Google Ads, SEO, and SEM.

• Strong understanding of e-commerce consumer psychology and buyer journeys in Bangladesh.

• Excellent analytical mindset with strong data interpretation skills.

• Ability to handle high-pressure, KPI-driven targets.

Company Overview

Manajir Originals is a premium, fast-growing men's clothing e-commerce brand based in Bangladesh. We are dedicated to redefining the modern gentleman's wardrobe by bridging high-end quality with accessible elegance. Our philosophy is simple: The identity is in the details. As we scale to compete with established industry leaders like Infinity, Ecstasy, and Fabrilife, we are looking for a highly analytical, ROI-driven Digital Marketing Specialist to take ownership of our digital growth, brand positioning, and online revenue.

Job Context

We are seeking a strategic and results-driven digital marketer who understands the fast-paced nature of fashion e-commerce. This is a strictly KPI-driven role. You will not just be running ads; you will be managing the entire digital sales funnel, from brand awareness and creative strategy to website CRM management, order processing, and customer retention.

Key Responsibilities

• Performance Marketing & ROI Optimization:

  • Plan, execute, and scale high-budget, highly targeted ad campaigns across all social media platforms (Meta, TikTok, LinkedIn) and Google platforms (Search, Display, YouTube, Shopping).

  • Constantly optimize campaigns to achieve strong ROAS (Return on Ad Spend), low CAC (Customer Acquisition Cost), and high Conversion Rates.

• E-Commerce & CRM Management:

  • Manage and optimize the website's CRM and backend sales funnel.

  • Oversee the order management process, ensuring seamless flow from lead acquisition to final delivery and customer follow-up.

  • Implement retargeting, email/SMS marketing, and cart abandonment strategies.

• Creative Marketing Strategy:

  • Develop and execute comprehensive digital and social media marketing strategies tailored to the premium fashion sector.

  • Analyze competitors to identify market gaps and formulate unique value propositions (USPs) for our collections.

  • Collaborate with graphic designers and video editors to guide the creative direction for product shoots, reels, and ad creatives.

• Data Analytics & Reporting:

  • Use Meta Business Suite, Google Analytics, and CRM data to evaluate campaign performance.

  • Prepare data-driven weekly and monthly reports for management, highlighting key KPIs and actionable insights.