Assistant Manager- Brand & Marketing

Job Description

Title: Assistant Manager- Brand & Marketing

Company Name: Akij Healthcare & Hygiene Ltd.

Vacancy: 1

Age: 28 to 36 years

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• 5 to 7 years
• The applicants should have experience in the following business area(s): Insurance, Agro based firms (incl. Agro Processing/Seed/GM), Group of Companies, Bicycle, Food (Packaged), Beverage, Healthcare/Lifestyle product

• Master of Business Administration (MBA) in Marketing

• 5 to 7 years
• The applicants should have experience in the following business area(s): Insurance, Agro based firms (incl. Agro Processing/Seed/GM), Group of Companies, Bicycle, Food (Packaged), Beverage, Healthcare/Lifestyle product

• Age 28 to 36 years

• 5–7 years of experience in Brand/Marketing Management (preferably in FMCG or similar industry).

• Strong expertise in brand strategy, ATL/BTL/Digital marketing.

• Proven experience in innovation management.

• Strong analytical and financial acumen (budget, ROI, P&L understanding).Excellent leadership, stakeholder management and presentation skills.

• Ability to work cross-functionally in a fast-paced environment.

• Strong understanding of FMCG marketing, consumer behavior.

• Hands-on experience with brand launches and integrated marketing campaigns.

• Analytical mindset with ability to interpret data and insights.

• Excellent stakeholder management and communication skills.

• Strong project management and execution capabilities

Routine/Regular Job:

• Developing and executing marketing strategies that meet brand objectives.

• Conducting market research and competitor analysis to identify market trends and insights that aid in the development of new products.

• Managing creative agencies and vendors to create compelling brand campaigns that resonate with the target audience.

• Developing and implementing social media and digital campaigns across various platforms to promote brand awareness and engagement.

• Collaborating with product development teams to ensure that all new products are aligned with the brand's positioning and values.

Non-routine/Periodical Job:

• Coordinating with internal teams such as trade marketing, sales, supply chain, and distribution to ensure consistent brand messaging across all touchpoints.

• Analyzing and reporting on brand performance metrics to identify areas for improvement and make data-driven decisions for future marketing efforts.

• Prepare, monitor, and manage annual marketing budgets, ensuring efficient allocation of resources.

• Any others task assigned by management.

• Provident fund,Gratuity,Mobile bill,Weekly 2 holidays,Insurance
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

• Leave fare assistance (LFA)

• Attractive salary package with benefits as per company policy