National Sales Manager-AKIJ Essentials Ltd.

Job Description

Title: National Sales Manager-AKIJ Essentials Ltd.

Company Name: Akij Resources

Vacancy: 2

Age: 30 to 50 years

Job Location: Anywhere in Bangladesh, Dhaka

Salary: Negotiable

Experience:

• 7 to 8 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG),Food (Packaged)/Beverage,Group of Companies

• Bachelor of Business Administration (BBA) in Marketing
• Bachelor of Business Administration (BBA) in Management

• 7 to 8 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG),Food (Packaged)/Beverage,Group of Companies

• Age 30 to 50 years
• Only Male

• Master’s/Bachelor’s degree in Business Administration or Marketing or Managerment from a reputed institution.

• Minimum 7 - 8 years of experience in sales leadership roles, of which 2–3 years must be in a Finance Business Partner capacity.

• Preferably from FMCG, Consumer Goods, or Commodities sectors with strong Finance BP exposure.

• Strong command of data-driven decision-making and P&L management.

• High financial acumen and understanding of cost structures, margins, and trade spend efficiency.

• Advanced skills in channel development, sales forecasting, and territory planning.

• Proficiency in CRM tools, BI dashboards, and sales automation systems.

• Operational discipline and execution excellence across distribution networks.

• Demonstrated capability in leading large teams with cross-functional collaboration

• Sales Strategy & Execution
  • Design and implement national sales strategies aligned with business goals and product portfolio priorities.
  • Set and manage regional and zonal sales targets, ensuring consistent achievement of volume, value, and profit objectives.
• Team Leadership & Capability Building
  • Lead and develop high-performing regional sales teams; ensure structured capability-building programs.
  • Promote a performance-driven culture with clear accountability and coaching support.
  • Drive a results-oriented culture through motivation, incentive schemes, and clear KPIs.
• Channel & Distribution Development
  • Optimize route-to-market strategies across traditional trade, modern trade, and emerging channels.
  • Expand distributor footprint and ensure financial hygiene and ROI of partners.
• Retail & Trade Engagement
  • Strengthen relationships with key trade partners, retailers, and institutional buyers.
  • Implement trade promotion schemes, incentives, and loyalty programs for dealers and retailers.
  • Conduct market visits, trade meets, and local activations to drive brand presence and pull.
• Cross-Functional Collaboration
  • Coordinate with Marketing for product launches, branding campaigns, and trade promotions.
  • Liaise with Supply Chain for timely product availability and logistics alignment.
  • Work with Finance on pricing, credit limits, and outstanding collections.
• Financial & Operational Partnership
  • Act as a Finance Business Partner to ensure cost-to-serve optimization, working capital efficiency, and margin sustainability.
  • Collaborate with Supply Chain, Finance, and Marketing for accurate demand planning, pricing decisions, and promotional alignment.
• Market Intelligence & Business Insights
  • Analyze market trends, competitor strategies, and consumer behaviors to inform tactical and strategic decisions.
  • Drive data-led sales performance reviews, leveraging BI tools for real-time insights.
• Compliance & Process Excellence
  • Ensure adherence to credit policies, distributor agreements, and ethical sales practices.
  • Institutionalize sales processes, CRM utilization, and digital sales enablement.
• Data-Driven Reporting & Insights
  • Leverage sales data and market intelligence for decision-making and strategic adjustments.
  • Generate MIS reports for management on competitor activity, pricing trends, stock movements, and market gaps.

• T/A,Mobile bill,Provident fund,Insurance,Gratuity
• Salary Review: Yearly
• Festival Bonus: 2