Head of Digital Marketing

Job Description

Title: Head of Digital Marketing

Company Name: Beautyology

Vacancy: 1

Age: At least 25 years

Job Location: Dhaka (Mohammadpur)

Salary: Tk. 80000 (Monthly)

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): E-commerce, F-commerce

• Bachelor/Honors

Diploma in Digital Marketing

• At least 5 years
• The applicants should have experience in the following business area(s): E-commerce, F-commerce

• Age At least 25 years

About the Company

We are a premium skincare company in Bangladesh, dedicated to offering high-quality, effective, and innovative products. As we aim to expand our footprint locally and internationally, we are seeking a visionary Head of Digital Marketing to lead our digital growth, drive sales, and position our brand as a leading skincare name.

Key Responsibilities

·       Leadership & Strategy

·       Define and execute the overall digital marketing vision and strategy for the company.

·       Align digital marketing campaigns with sales and business growth objectives.

·       Lead, inspire, and manage a high-performing digital marketing team.

·       Digital Campaigns & Sales Growth

·       Oversee all paid media campaigns (Facebook, Instagram, TikTok, Google Ads, YouTube) ensuring high ROI.

·       Design performance-driven campaigns to increase product sales on e-commerce platforms (company website, social shops).

·       Build and strengthen the brand image and online reputation in Bangladesh and global markets.

·       Market Intelligence & Innovation

·       Conduct competitor analysis, market research, and consumer insights to predict beauty/skincare trends.

·       Develop and manage influencer, celebrity, and affiliate marketing partnerships.

·       Implement new digital tools, automation, and growth hacking techniques.

·       Analytics & Reporting

·       Monitor performance using Google Analytics, Meta Business Suite, and other tools.

·       Provide monthly/quarterly performance reports with actionable insights to senior management.

·       Ensure data-driven decision-making and continuous improvement.

·       Collaboration & Leadership

·       Work closely with Sales, Branding, and Product teams to deliver integrated campaigns.

·       Mentor and develop digital executives, content creators, and campaign managers.

·       Manage budgets effectively and ensure optimal use of marketing spend.

Requirements

Master’s/Bachelor’s degree in CSE, Marketing, Business, or related field (MBA preferred).

Diploma in Digital Marketing.

7+ years of experience in digital marketing with 3+ years in a leadership/department head role.

Proven track record of delivering large-scale campaigns with strong sales results.

Deep understanding of Bangladeshi consumer behavior in the skincare/beauty industry.

Strong expertise in SEO/SEM, PPC, programmatic ads, and digital analytics.

Excellent leadership, communication, and strategic planning skills.

Ability to work in a fast-paced, sales-driven environment.

Preferred Skills

Previous experience in FMCG, cosmetics, or skincare industry.

Established connections with influencers and PR agencies in Bangladesh.

Knowledge of international e-commerce strategies for scaling brands.

Strong creative and analytical mindset.

• Mobile bill
• Festival Bonus: 2