Digital Marketing Manager

Job Description

Title: Digital Marketing Manager

Company Name: Future connect education and migration services

Vacancy: 1

Age: 25 to 55 years

Job Location: Dhaka (Dhanmondi)

Salary: Negotiable

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Advertising Agency, Immigration and Education Consultancy Service, Direct Selling/Marketing Service Company, E-commerce

Published: 2025-10-10

Application Deadline: 2025-10-31

Education:

Requirements:

• At least 5 years
• The applicants should have experience in the following business area(s): Advertising Agency, Immigration and Education Consultancy Service, Direct Selling/Marketing Service Company, E-commerce

Skills Required: Digital Marketing,Digital Marketing (Social Media Marketing),Ecommerce Marketing,lead generation,Leadership and Good Communication skill.,Leadership and teamwork,Sales & Marketing,SEO and Digital Marketing

Additional Requirements:

• Age 25 to 55 years

Responsibilities & Context:

Role mission
Own end-to-end digital growth for Institute of International Studies (IOIS), Future Connect Education & Migration Services (FCEMS), and Aran Properties (Sydney). Build and lead the Bangladesh digital wing to deliver high-quality, sales-ready leads at scale while maintaining flawless cross-office communication and execution.

Key responsibilities

Strategy, leadership and ownership

• Build the multi-channel digital growth strategy for IOIS, FCEMS, and Aran Properties across Bangladesh, Pakistan, Mauritius, and Australia markets.

• Translate CEO directives into actionable quarterly plans with clear KPIs, budgets, and resource plans; report progress weekly.

• Own the complete lead engine: planning, execution, optimization, and pipeline handover to sales/admissions.

Performance marketing and lead generation

• Plan, launch, and optimize high-ROI campaigns.

• Lead conversion rate optimization: landing pages, A/B testing, forms, chat/WhatsApp flows, heatmaps, and funnel diagnostics to reduce CPL/CAC.

• Build and own lead-nurture automation across email/SMS/WhatsApp with lead scoring, drip/retargeting, and win-back campaigns.

• Scale additional channels: influencer/creator partnerships, affiliate/agent portals, webinars, and events-to-digital retargeting.

Bangladesh digital wing management

• Lead the Bangladesh digital team (media buyers, content/design, SEO, CRM/automation); set SOPs and campaign QA standards.

• Establish SLAs with sales/admissions for speed-to-lead, lead quality checks, and feedback loops; ensure <5-minute initial contact on hot leads.

• Coordinate creative production, landing page builds, and localization for each brand and country.

Cross-office communication and coordination

• Act as the single point of contact for digital between Bangladesh, Sydney, Pakistan, and Mauritius offices; ensure smooth, timely communication.

• Run weekly cross-office campaign reviews, share best practices, and localize creatives/offer messaging per market.

• Support Aran Properties campaigns with the Sydney team (inventory alignment, inspection schedules, and market-specific targeting).

Analytics, tracking, and reporting

• Own end-to-end tracking: GA4, GTM, UTM governance, offline conversion imports, and CRM attribution.

• Build executive dashboards and deliver weekly/monthly reports on CPL, CPA/CAC, ROAS, LTV, lead-to-enrollment/conversion rates by brand and country.

• Implement experimentation frameworks and cohort analysis; recommend budget shifts based on incremental ROI.

Brand, content, and reputation management

• Maintain consistent brand voice and compliant messaging across education, migration, and real estate verticals.

• Oversee always-on content calendars for social, blog, and video; manage community engagement and review responses (Google/Facebook/portals).

• Create high-converting assets: lead magnets, brochures, videos, case studies, success stories (with verified claims only).

Website and martech ownership

• Own websites’ UX, speed, security, and SEO health; manage multilingual/multi-region configurations.

• Administer the martech stack (CRM/marketing automation, WhatsApp Business API, email/SMS tools, analytics) and build scalable workflows.

Budget, vendors, and procurement

• Own and track media budgets across brands/regions; forecast, reallocate, and safeguard ROI.

• Source, negotiate, and manage agencies/freelancers; set clear deliverables and performance SLAs.

Compliance, risk, and data privacy

• Ensure all ads and communications comply with platform policies and local laws, including Australia’s Spam Act, Australian Privacy Principles (APPs), Mauritius DPA, and applicable data/privacy regulations in Bangladesh and Pakistan.

• Maintain truthful, compliant claims for education and migration marketing; follow real estate advertising standards in Australia.

• Enforce opt-in/opt-out policies, data security, and brand-safety controls.

Sales/admissions alignment

• Partner closely with IOIS admissions, FCEMS counselors, and Aran Properties sales to align targets, qualify leads, and improve conversion.

• Build feedback loops and training for counselors/BD teams on lead handling, scripts, and CRM hygiene.

Innovation and growth

• Pilot new growth channels (Snapchat, Reddit/Quora, programmatic native), AI-assisted content, conversational funnels, and offline-to-online attribution.

• Identify strategic partnerships (education portals, property portals) to expand lead sources and improve lead quality.

Team building and culture

• Hire, mentor, and upskill the digital team; run performance reviews and create a learning roadmap.

• Document playbooks, SOPs, and campaign retros to institutionalize best practices.

CEO directives and special projects

• Report directly to the CEO; execute directives across any current or future ventures within the group.

• Be ready to pivot quickly and manage cross-functional projects end-to-end.

Availability, time zones, and travel

• Maintain smooth cross-time-zone coverage; be open to extended hours when necessary to meet campaign or launch deadlines.

 

Job Other Benifits:

Employment Status: Full Time

Job Work Place: Work at office

Company Information:

Gender: Male and Female can apply

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Category: Marketing/Sales