Sr. Digital Marketing Executive

Job Description

Title: Sr. Digital Marketing Executive

Company Name: Future connect education and migration services

Vacancy: 1

Age: Na

Job Location: Anywhere in Bangladesh

Salary: Tk. 35000 - 40000 (Monthly)

Experience:

Published: 2026-03-03

Application Deadline: 2026-04-02

Education:

Requirements:

Skills Required:

Additional Requirements:

Responsibilities & Context:

Role Mission

Own and drive end-to-end digital growth for Institute of International Studies (IOIS), Future Connect Education & Migration Services (FCEMS), and Aran Properties (Sydney).

Build and lead the Bangladesh Digital Wing to consistently generate high-quality, sales-qualified leads at scale while ensuring seamless cross-office communication, operational excellence, and measurable ROI across all markets.

Key Responsibilities

Strategy, Leadership & Ownership

• Develop and execute a multi-channel digital growth strategy for IOIS, FCEMS, and Aran Properties across Bangladesh, Pakistan, Mauritius, and Australia.
• Translate CEO directives into actionable quarterly roadmaps with defined KPIs, budgets, timelines, and resource allocation.
• Own the full lead-generation engine — from planning and execution to optimization and structured pipeline handover to sales/admissions.
• Deliver weekly performance updates and strategic recommendations to the CEO.

Performance Marketing & Lead Generation

• Plan, launch, and optimize high-ROI campaigns across paid search, paid social, display, and retargeting.
• Drive conversion rate optimization (CRO): landing pages, A/B testing, form optimization, chatbot/WhatsApp flows, heatmap analysis, and funnel diagnostics to reduce CPL and CAC.
• Design and manage lead-nurturing automation via email, SMS, and WhatsApp, incorporating lead scoring, drip campaigns, retargeting, and win-back sequences.

Scale additional acquisition channels including:

• Influencer/creator partnerships
• Affiliate and agent portals
• Webinars and event-to-digital retargeting funnels

Bangladesh Digital Wing Management

• Lead and manage the Bangladesh digital team (media buyers, content/design, SEO, CRM/automation specialists).
• Establish SOPs, campaign QA protocols, and reporting standards.
• Coordinate creative production, landing page builds, and localization for each brand and country.

Implement SLAs with sales/admissions teams to ensure:

• <5-minute response time for hot leads
• Lead-quality feedback loops
• Structured CRM hygiene

Cross-Office Communication & Coordination

• Act as the primary digital liaison between Bangladesh, Sydney, Pakistan, and Mauritius offices.
• Conduct weekly cross-office campaign review meetings.
• Share performance insights and best practices across markets.

Support Aran Properties campaigns in collaboration with the Sydney team, ensuring:

• Inventory alignment
• Inspection schedule coordination
• Market-specific targeting accuracy

Analytics, Tracking & Reporting

• Own end-to-end tracking infrastructure:
• GA4
• GTM
• UTM governance
• Offline conversion imports
• CRM attribution models

Build executive dashboards reporting:

• CPL
• CPA/CAC
• ROAS
• LTV

Lead-to-enrollment/conversion rates (by brand and geography)

Implement experimentation frameworks, cohort analysis, and incremental ROI measurement.

Recommend budget reallocation based on performance data.

Brand, Content & Reputation Management

• Maintain consistent and compliant brand messaging across education, migration, and real estate verticals.
• Oversee always-on content calendars for social media, blogs, and video.
• Manage online reputation across Google, Facebook, and relevant portals.

Develop high-converting assets:

• Lead magnets
• Brochures
• Video creatives
• Case studies
• Verified success stories (claims must be substantiated)

Website & Martech Ownership

• Oversee website UX, performance, speed optimization, security, and SEO health.
• Manage multilingual and multi-region configurations.

Administer and optimize the martech stack, including:

• CRM and marketing automation systems
• WhatsApp Business API
• Email/SMS platforms
• Analytics tools
• Build scalable automation workflows and reporting pipelines.

Budget Management, Vendors & Procurement

• Own and manage media budgets across brands and regions.
• Forecast performance, reallocate budgets dynamically, and protect ROI.
• Source, negotiate, and manage agencies and freelancers.
• Define clear deliverables, KPIs, and performance SLAs for external partners.

Compliance, Risk & Data Privacy

• Applicable data protection laws in Bangladesh and Pakistan
• Maintain truthful and compliant advertising claims for education and migration services.
• Ensure adherence to Australian real estate advertising standards.
• Enforce opt-in/opt-out governance, data protection protocols, and brand-safety safeguards.

Ensure compliance with platform policies and applicable regulations, including:

• Australia’s Spam Act
• Australian Privacy Principles (APPs)
• Mauritius Data Protection Act (DPA)

Sales & Admissions Alignment

• Partner closely with IOIS admissions, FCEMS counselors, and Aran Properties sales teams.
• Align digital targets with revenue objectives.
• Implement structured feedback loops to improve lead quality and conversion rates.

Train counselors and BD teams on:

• Lead handling best practices
• Conversion scripts
• CRM hygiene standards

Innovation & Growth Initiatives

• Pilot emerging channels such as Snapchat, Reddit, Quora, and programmatic native.
• Implement AI-assisted content workflows and conversational funnels.
• Develop offline-to-online attribution systems.
• Identify and establish strategic partnerships (education portals, property portals) to enhance lead volume and quality.

Team Building & Culture

• Recruit, mentor, and upskill digital team members.
• Conduct structured performance reviews.
• Build a continuous learning roadmap.
• Document playbooks, SOPs, and campaign retrospectives to institutionalize best practices.

CEO Directives & Special Projects

• Report directly to the CEO.
• Execute strategic directives across current and future ventures within the group.
• Lead cross-functional projects from initiation to completion.
• Demonstrate agility in adapting to shifting business priorities.

Availability, Time Zones & Travel

• Maintain seamless collaboration across multiple time zones.
• Be available for extended hours during major launches, campaign pushes, or urgent initiatives.
• Travel as required to support strategic objectives.