Title: Copywriter
Company Name: AD65 BD Ltd.
Vacancy: 2
Age: At most 40 years
Job Location: Dhaka
Salary: Tk. 20000 - 35000 (Monthly)
Experience:
*Strong understanding of a brand’s tone, personality, audience, and communication pulse.
*Ability to identify relevant trends, cultural moments, audience behavior, and content opportunities.
*Strong creative thinking with a good understanding of hooks, headlines, taglines, CTAs, campaign ideas, and scroll-stopping content.
*A strong portfolio featuring scripts, campaign copy, social media content, brand communication, blogs, or digital content.
*Good understanding of storytelling, social media formats, digital advertising, and basic SEO principles.
*Experience in an advertising agency, production house, corporate communication, FMCG, NGO, or development sector will be preferred.
* Familiarity with AI-assisted creative tools will be considered an advantage.
*Develop campaign concepts, creative routes, slogans, taglines, headlines, hooks, and key messages.
*Understand brand positioning, tone of voice, target audience, and campaign objectives before developing content.
*Write engaging content for Facebook, Instagram, LinkedIn, YouTube, TikTok, websites, and digital advertisements.
*Create scripts for TVCs, OVCs, documentaries, reels, animation, testimonials, promotional videos, and branded content.
*Prepare captions, carousel copy, voice-over scripts, product copy, brand stories, presentation content, and campaign communication materials.
*Generate trend-relevant and platform-specific creative ideas that can capture audience attention.
*Research audiences, market trends, competitors, cultural insights, and emerging content formats.
*Collaborate with creative, design, production, digital marketing, and client service teams.
*Present creative ideas clearly and revise content based on internal and client feedback.
*Proofread and ensure accuracy, consistency, clarity, and brand alignment across all content.
*Deliver assigned content within approved timelines.