Creative & Social Media Manager

Job Description

Title: Creative & Social Media Manager

Company Name: Naxas Inventions Limited

Vacancy: --

Age: At least 25 years

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): Software Company, IT Enabled Service, Artificial Intelligence (AI) Startup

• Bachelor/Honors

• Bachelor’s degree from a recognized university.

• Candidates with a background in Marketing, Media, Communication, Business Studies, or a related field will be preferred.

• Educational qualifications may be relaxed for candidates with strong skills and proven experience.

• At least 2 years
• The applicants should have experience in the following business area(s): Software Company, IT Enabled Service, Artificial Intelligence (AI) Startup

• Age At least 25 years

Experience and Skills

• The ideal candidate must have practical experience in: Meta Ads, lead campaigns, audience targeting, campaign optimization, and lead quality monitoring

• At least *2 years of practical experience* in social media management and digital advertising.

• Proven experience in running successful Meta lead-generation campaigns.

• Strong knowledge of Facebook Ads Manager, Meta Business Suite, and Pixel or event-tracking concepts.

• Ability to plan, launch, monitor, and optimize paid advertising campaigns independently.

• Good understanding of campaign budgeting, audience targeting, retargeting, and lead-funnel management.

• Ability to evaluate both the cost and quality of generated leads.

• Strong working knowledge of Canva.

• Ability to create attractive social media and advertising creatives.

• Good copywriting skills in both Bangla and English.

• Strong understanding of Bangladeshi audiences, digital trends, and social media culture.

• Ability to analyze campaign data and prepare clear performance reports.

• Strong creativity, communication, time management, and problem-solving skills.

• Must be responsible, target-oriented, and comfortable working under deadlines.

• Must be a team player with a positive attitude and willingness to learn.

• Familiarity with AI-powered content, design, and marketing tools will be an advantage.

Additional Advantages

• Experience with Google Ads, YouTube Ads, or TikTok Ads.

• Knowledge of Meta Pixel, Conversion API, Google Analytics, and Google Tag Manager.

• Basic knowledge of Adobe Photoshop or Illustrator.

• Experience working with CRM or lead-management systems.

• A proven portfolio or campaign report demonstrating lead-generation results.

We Are Hiring

Creative & Social Media Manager

We are looking for a creative, proactive, and performance-driven *Creative & Social Media Manager* who can manage our social media platforms, develop engaging content, design promotional materials, and independently run effective lead-generation campaigns.

Key Responsibilities

• Manage Facebook, Instagram, LinkedIn, TikTok, and other relevant social media platforms.

• Plan and execute Facebook and Instagram advertising campaigns through Meta Ads Manager.

• Independently set up and run Lead Generation, Messages, Traffic, Engagement, and Conversion campaigns.

• Identify campaign objectives and develop suitable advertising strategies.

• Research and define target audiences based on demographics, interests, behaviours, and business requirements.

• Create Custom Audiences, Lookalike Audiences, and Retargeting Audiences.

• Prepare campaign budgets, schedules, placements, and advertising structures.

• Monitor campaign performance and optimize ads to improve lead quality and reduce Cost per Lead.

• Conduct A/B testing on creatives, captions, audiences, placements, and campaign offers.

• Coordinate with the Sales Team to monitor lead quality, follow-up status, and conversion outcomes.

• Analyze campaign results, including Reach, CTR, CPC, CPL, Conversion Rate, and ROAS.

• Prepare weekly and monthly advertising and social media performance reports.

• Develop weekly and monthly content plans and social media calendars.

• Generate creative content and campaign ideas suitable for the Bangladeshi market.

• Design photo cards, social media posts, stories, banners, ad creatives, and other promotional materials using Canva.

• Write engaging captions, headlines, calls to action, and short advertising copy in Bangla and English.

• Publish and schedule content regularly across all assigned platforms.

• Monitor comments, messages, reviews, and audience engagement.

• Maintain accurate lead records and campaign-related data.

• Monitor competitors, current market trends, and audience behaviour.

• Perform other relevant creative, digital marketing, and promotional responsibilities assigned by management.

• Coordinate with the Marketing, Sales, Design, and Management teams to achieve campaign and business objectives.

Salary: Negotiable, based on experience, skills, and proven campaign performance