Chief Marketing Officer (CMO)

Job Description

Title: Chief Marketing Officer (CMO)

Company Name: Healthy Choice Foods & Beverages Ltd., Sreemangal

Vacancy: 01

Location: Anywhere in Bangladesh

Experience:
∎ At least 20 years
∎ The applicants should have experience in the following business area(s):Food (Packaged), Beverage, Bakery (Cake, Biscuit, Bread)

Published: 26 May 2025

Education:
∎ Masters

Requirements:

Additional Requirements:
∎ Minimum 20 years of relevant experience in FMCG marketing, with at least 3-5 years in similar position.
∎ Proven expertise in brand building and successful product marketing.
∎ Strong leadership, analytical, communication, and decision-making skills.
∎ Experience in working with cross-functional teams and external marketing agencies.
∎ Creative, result-oriented, and able to work in a fast-paced environment.
∎ Minimum 20 years of relevant experience in FMCG marketing, with at least 3-5 years in similar position.
∎ Proven expertise in brand building and successful product marketing.
∎ Strong leadership, analytical, communication, and decision-making skills.
∎ Experience in working with cross-functional teams and external marketing agencies.
∎ Creative, result-oriented, and able to work in a fast-paced environment.

Responsibilities & Context:
∎ Develop and execute strategic marketing plans to drive brand growth, product awareness, and market penetration.
∎ Lead and manage the overall marketing, branding, and promotional activities of the company.
∎ Conduct market research, competitor analysis, and consumer behavior studies to inform marketing strategies.
∎ Collaborate with Sales, R&D, and Production teams to align marketing goals with company objectives.
∎ Design and manage digital, social media, ATL & BTL campaigns to ensure maximum engagement and ROI.
∎ Lead new product development initiatives including positioning, packaging, and go-to-market strategies.
∎ Manage marketing budgets, allocate resources effectively, and analyze performance metrics.
∎ Build and lead a high-performing marketing team.
∎ Any other kind of task that management may require to be done.
∎ Healthy Choice Foods & Beverages Ltd. is a rapidly growing FMCG company in Bangladesh, dedicated to delivering quality food products including Cookies, Biscuits, Snacks, Cakes, and Beverages. We are looking for an experienced and dynamic professional to lead our marketing team and take our brands to the next level.
∎ Key Responsibilities:
∎ Develop and execute strategic marketing plans to drive brand growth, product awareness, and market penetration.
∎ Lead and manage the overall marketing, branding, and promotional activities of the company.
∎ Conduct market research, competitor analysis, and consumer behavior studies to inform marketing strategies.
∎ Collaborate with Sales, R&D, and Production teams to align marketing goals with company objectives.
∎ Design and manage digital, social media, ATL & BTL campaigns to ensure maximum engagement and ROI.
∎ Lead new product development initiatives including positioning, packaging, and go-to-market strategies.
∎ Manage marketing budgets, allocate resources effectively, and analyze performance metrics.
∎ Build and lead a high-performing marketing team.
∎ Any other kind of task that management may require to be done.

Compensation & Other Benefits:
∎ Competitive salary package commensurate with experience.
∎ Other benefits as per company policy.
∎ Opportunity to work in a progressive and professional environment.
∎ Competitive salary package commensurate with experience.
∎ Other benefits as per company policy.
∎ Opportunity to work in a progressive and professional environment.

Employment Status: Full Time

Job Location: Anywhere in Bangladesh

Apply Procedure:

Email your CV:
∎ Send your CV to the given email [email protected]

Company Information:
∎ Healthy Choice Foods & Beverages Ltd., Sreemangal
∎ Head Office: Healthy Choice Food & Beverage Ltd. 20 Shamoly R/A, Ibrahimpur Road, Sreemangal-3210, Moulvibazar, Bangladesh

Address::
∎ Head Office: Healthy Choice Food & Beverage Ltd. 20 Shamoly R/A, Ibrahimpur Road, Sreemangal-3210, Moulvibazar, Bangladesh

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 21 Jun 2025

Category: Marketing/Sales

Interested By University

University Percentage (%)
National University 8.20%
University of Dhaka 7.94%
North South University 6.61%
3.44%
East West University 3.17%
Independent University, Bangladesh 2.91%
IBA, Dhaka University 2.65%
Jagannath University 2.65%
Jahangirnagar University 2.12%
BRAC University 2.12%

Interested By Age Range

Age Range Percentage (%)
20-30 15.61%
31-35 15.34%
36-40 18.78%
40+ 47.35%

Interested By Salary Range

Salary Range Percentage (%)
0-20K 4.50%
20K-30K 6.88%
30K-40K 4.50%
40K-50K 5.56%
50K+ 78.57%

Interested By Experience Range

Experience Range Percentage (%)
0 years (Freshers) 10.58%
0.1 - 1 years 3.70%
1.1 - 3 years 8.47%
3.1 - 5 years 8.20%
5+ years 69.05%

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