Title: Assistant Manager-Marketing (Benzol Lubricants)
Company Name: Akij Resources
Vacancy: --
Age: At least 28 years
Job Location: Dhaka
Salary: Negotiable
Experience:
1. Conduct market research to understand customer needs, competitor strategies, and industry trends for assigned Portfolio
2.Develop and implement brand strategies to strengthen market positioning for assigned Portfolio.
3.Develop new products and existing products with setting USP and by coordinating with QC, R&D and production team.
4.Plan ATL, BTL, Events, Customer Engagement Campaigns & Digital campaigns and execute through event and Digital Team.
5.Develop promotional strategies for distributors, retailers, and end consumers.
6.Work with sales teams to ensure effective distribution and visibility in retail outlets.
7.Monitor competitor pricing and recommend adjustments to maintain competitiveness while ensuring profit margins.
8.Develop Trade program/Loyalty programs and customer retention strategies.
9.Handle customer feedback and complaints to improve brand perception.
10.Monitor KPIs (market share, brand awareness, sales growth) and prepare monthly performance reports.
11.Coordinate with Supply Chain, R&D, Finance, and Sales teams to ensure smooth execution of brand plans.
12.Develop Marketing plan with budget and control the budget
Others benefits as per group policy & BLA.