Marketing Manager

Job Description

Title: Marketing Manager

Company Name: Asian University for Women (AUW)

Vacancy: 1

Age: Na

Job Location: Chattogram, Chattogram (Chattogram Sadar)

Salary: Negotiable

Experience:

• 5 to 7 years

• 5 to 7 years

Main Responsibilities of the Job:

Strategic Leadership

- Develop and execute a bold, competitive marketing strategy that directly drives enrollment growth.
- Position the school strongly and confidently within the regional educational landscape.
- Conduct competitor and demographic analysis to refine outreach and messaging.
- Set clear performance targets and report regularly against milestones.

Enrollment Growth & Recruitment

- Lead aggressive recruitment campaigns designed to bring in sizable number of fee-paying students.
- Strengthen the admissions pipeline and manage conversion processes effectively.
- Plan and execute impactful school events, open houses, and public engagement activities.
- Build and leverage partnerships with parent networks, business leaders, women’s organizations, embassies, and community groups.

Marketing & Communications Execution

- Have a marketing road map and roll out specific milestones.
- Oversee website, social media, advertising campaigns, and promotional materials.
- Direct production of compelling content showcasing student experience and school strengths.
- Manage brand representation across digital and print platforms.
- Track analytic and optimize campaigns for maximum impact.

Team & Vendor Management

- Ensure to manage inter department team cohesion and contractors with clear expectations and deadlines.
- Manage vendors, creative partners, and media relationships for cost-effective execution.
- Ensure consistent brand quality and professionalism across all communications.