Brand & Digital Martech Expert
Job Description
Title: Brand & Digital Martech Expert
Company Name: Apex Data Management & IT Ltd
Vacancy: --
Age: 24 to 45 years
Location: Dhaka (Banani)
Salary: Negotiable
Experience:
∎ 5 to 6 years
Published: 24 Jun 2025
Education:
∎ Bachelor of Business Administration (BBA)
Requirements:
Additional Requirements:
∎ Age 24 to 45 years
Responsibilities & Context:
∎ Key Responsibilities
∎ 1. Multi-Brand Communication & Execution
∎ - Lead brand communication planning and execution across all four assigned brands, tailoring strategies based on each brand's positioning, target audience, and lifecycle stage.
∎ - Maintain consistency in tone, message, and brand identity across digital channels and content types.
∎ - Align all executions with broader brand objectives and business goals.
∎ 2. Campaign Development & Content Planning
∎ - Design and manage integrated marketing campaigns across brands—covering awareness, lead generation, and conversion objectives.
∎ - Develop separate content calendars for each brand, including thumb-stopping copy, creatives, videos, and storytelling for organic and paid posts.
∎ - Coordinate with internal and freelance creative teams for on-time execution.
∎ 3. Digital Marketing Strategy & Martech Execution
∎ - Design digital strategies for each brand using a mix of performance and organic channels.
∎ - Execute SEO, social media marketing, email campaigns (during key moments), and landing page optimization tailored to each brand.
∎ - Use digital martech tools (CRM, automation platforms) to streamline communication and engagement funnels.
∎ 4. Paid Media Buying & Optimization
∎ - Independently manage Meta, Google, and YouTube media buying campaigns for all brands.
∎ - Allocate budgets smartly across brands to achieve maximum ROI, CTR, and conversion outcomes.
∎ - Implement retargeting, A/B testing, and funnel optimization to ensure efficiency and growth.
∎ 5. Lead Generation & Funnel Ownership
∎ - Build and execute lead generation strategies brand-wise—whether for real estate inquiries, resort bookings, or student leads.
∎ - Drive and nurture MQLs through performance content and automation until handover to sales teams.
∎ - Track full-funnel metrics (CPL, MQL > SQL > Customer) and continuously improve conversion rates.
∎ Must-Have Skills & Certifications
∎ - 5–6 years of proven experience in brand & digital marketing, preferably managing multiple brands simultaneously.
∎ - Strong hands-on skills in Meta Ads Manager, Google Ads, and CRM tools.
∎ - Meta Certification (e.g., Meta Certified Media Buying Professional) is mandatory.
∎ - Experience in lead gen-focused brands like real estate, education, or hospitality is highly preferred.
∎ - Proficiency in Google Analytics, email platforms (e.g., Mailchimp, Sendinblue), Canva/Adobe tools, and social scheduling tools.
∎ - Strong creative judgment, attention to detail, and multi-tasking ability.
∎
Skills & Expertise:
Compensation & Other Benefits:
∎ Weekly 2 holidays
∎ Festival Bonus: 2
∎ Structured Training & Development Program (Yearlong)
∎ Long Service Bonus
∎ Festival Bonus: 2
∎ Structured Training & Development Program (Yearlong)
∎ Long Service Bonus
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka (Banani)
Company Information:
∎ Apex Data Management & IT Ltd
∎ House No: 133 (6th, 7th & 8th Floor), Road: 12, Block-E, Banani, Dhaka-1213
Address::
∎ House No: 133 (6th, 7th & 8th Floor), Road: 12, Block-E, Banani, Dhaka-1213
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 24 Jul 2025
Category: Marketing/Sales
