Asst./Dy. Manager, Brand Marketing

Job Description

Title: Asst./Dy. Manager, Brand Marketing

Company Name: Primitek Group

Vacancy: 02

Age: At least 30 years

Job Location: Dhaka (GULSHAN 1)

Salary: Negotiable

Experience:

• 5 to 6 years
• The applicants should have experience in the following business area(s): Garments, Plastic/ Polymer Industry, Packaging Industry, Garments Accessories

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing

• 5 to 6 years
• The applicants should have experience in the following business area(s): Garments, Plastic/ Polymer Industry, Packaging Industry, Garments Accessories

• Age At least 30 years

• Experience in the Pipe & Fittings/Plastics Houseware & Furniture/Appliance/Water Pump product categories will be an added advantage.

• Proven track record of successfully managing large-scale marketing campaigns and delivering strong business results.

• Strong analytical and problem-solving abilities.

• Effective time management and organizational skills.

• Ability to work independently and as part of a team.

Primitek Group is seeking dynamic Brand Professionals to drive brand marketing initiatives across its multiple business portfolios. The ideal candidate will possess a creative mindset, strong market insight and the ability to accelerate business growth through strategic branding, marketing campaigns, events and product development initiatives.

• Plan and execute marketing campaigns, product branding, digital promotions, trade promotions, events and activations in collaboration with internal teams, channel partners and marketing agencies.

• Contribute to brand communication and promotional content development for ATL, BTL and digital channels to enhance Primitek’s market presence and increase brand equity.

• Prepare marketing budgets by product segment and monitor monthly performance, ensuring effective allocation of resources for maximum ROI.

• Plan and monitor media exposure across print, electronic and digital platforms.

• Conduct regular market analysis to identify new opportunities, strengthen brand positioning and expand market share for existing and new products.

• Track market trends, competitors, customer insights and media exposure across print, electronic and digital platforms to recommend actionable strategies for business improvement.

• Review sales performance and marketing ROI and present regular business reports and growth insights to management.

• Coordinate with all relevant departments to ensure smooth execution of marketing campaigns, events and business operations to achieve company goals.

• Mobile bill,Provident fund
• Salary Review: Yearly
• Festival Bonus: 2

• As per company policy.