Assistant Manager-Digital Marketing

Job Description

Title: Assistant Manager-Digital Marketing

Company Name: VIRGO Retail Ltd

Vacancy: 01

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ BBA/ MBA in Marketing from any reputed university.
∎ Skills Required: Adobe illustrator, Adobe Photoshop, CAD

Experience Requirements:
∎ 3 to 5 year(s)

Job Responsibilities:
∎ The desired candidate would need to handle the sales & marketing of Fashion retail brand,
∎ To be responsible for developing and implementing marketing strategy and related communications including use of social media and website as well to support campaigns and ensure the sales target.
∎ The successful candidate will develop and implement monthly and annual marketing and sales plan for the business across Digital, Web, Social, Direct, Branch network and Traditional Media.
∎ Come up with a strategic plan to promote the brand regularly and change the strategy (as when required) based on the market conditions.
∎ Research and discover methods to increase sales and customer engagement.
∎ Ensure sales policies and procedures are met in accordance with company guidelines.
∎ Participate in defining and implementing the product roadmap, ensuring that new features deployed on showroom, work correctly and monitor customer choice properly.
∎ Ensure CRM (Customer Relationship Management) is updated on a regular basis.
∎ Monitor company branding and brand status and improves innovative ideas to promote the brand.
∎ Regular visit to showrooms and comparative markets.
∎ To work & monitor closely with the showroom in-charge in order to upheld the company's image in the industry.
∎ Encourage team work and motivate the team and proposed to management for training marketing employee.
∎ Ensure proper and smooth co-ordination with other Departments/ Outlets.
∎ Brand planning and building program/campaign/activities initiating, implementing and monitoring to build brand awareness and increase brand value.
∎ Coordinate and monitor with creative, digital, event for implementation of different brand marketing campaigns and events.
∎ Assessing brand health in key parameters like brand preference, brand imagery, ad likeability, clear and understandable communication, brand equity etc.
∎ Planning and implementing all existing product related issues and leading new product/brand launching projects.
∎ Planning, organizing and monitoring all events, fairs, tradeshows, conferences etc.
∎ Competitor's brand and marketing activities tracking, monitoring, reporting and contemporary action initiatives.
∎ Designing and executing yearly brand budget, monthly reporting on budget vs expenditure with ROI analysis
∎ Any other related responsibilities given by management.

Additional Requirements:
∎ SEO acknowledged will get advantages,
∎ Experience in fashion industry and retail marketing is preferable,
∎ Good verbal & written skill in English & Bengali.
∎ Must be able to fulfill sales targets given by the management.
∎ Have to take challenge & be smart.

∎ Negotiable-based on skilled

Compensation & Other Benefits:
∎ T/A, Mobile bill
∎ Salary Review: Yearly
∎ Festival Bonus: 2

Job Source: Online Job Posting.

Application Deadline: 10 Nov 2021

Company Information:
∎ 11 Oct 2021
∎ VIRGO Retail Ltd
∎ Address : Level # 04, Shahid Muktijoddha Faruk Iqbal and Taslim Road, Hajipara, Rampura, Dhaka - 1219, Bangladesh
∎ Web :

Category: IT/Telecommunication