Search Engine Optimization (SEO) Specialist
Job Description
Title: Search Engine Optimization (SEO) Specialist
Company Name: Newsbangla24.com
Vacancy: 01
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Graduates from any reputable university.
Experience Requirements:
∎ 3 to 5 year(s)
Job Context:
∎ Strategic holdings, one of the leading conglomerates of the country is eyeing to venture into the media business. We are planning to build a state of the art media joint, starting with the launch of a Web Portal. The web portal will be a one-stop destination for everything related to news and currents affairs. From politics to entertainment and from international affairs to sports, it will contain all. Also, there will be various digital online content, and shows which will cater to a wider audience. The company believes that this effort will be the first of a kind in the country.
∎ To achieve our goal, we are looking for young, talented, multi-tasking and hardworking team members. We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
∎ You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
∎ Job Location: Dhaka at group corporate office but if needed must willing to go outside of Dhaka.
Job Responsibilities:
∎ Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
∎ Track, report, and analyze website analytics and PPC initiatives and campaigns
∎ Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
∎ Optimize copy and landing pages for search engine marketing
∎ Coordinating content, design, social media, pay-per-click (PPC) marketing and other activities
∎ Managing offsite and onsite optimization projects and reporting on performance
∎ Perform ongoing keyword discovery, expansion and optimization
∎ Research and implement search engine optimization recommendations
∎ Research and analyze competitor advertising links
∎ Develop and implement link building strategy
∎ Work with the development team to ensure SEO best practices are properly implemented on newly developed code
∎ Work with editorial and marketing teams to drive SEO in content creation and content programming
∎ Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Additional Requirements:
∎ Proven SEO experience
∎ Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
∎ Solid understanding of performance marketing, conversion, and online customer acquisition
∎ In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
∎ Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
∎ Experience with A/B and multivariate experiments
∎ Working knowledge of HTML, CSS, and JavaScript development and constraints
∎ Knowledge of ranking factors and search engine algorithms
∎ Up-to-date with the latest trends and best practices in SEO and SEM
Salary: Negotiable
Compensation & Other Benefits:
∎ Festival Bonus: 2
Application Deadline: 10 Aug 2020
Company Information:
∎ 30 Jul 2020
∎ Newsbangla24.com
Category: IT/Telecommunication
Source: bdjobs.com
Deadline Expired on 10th Aug 2020
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