Marketing Executive

Job Description

Title: Marketing Executive

Company Name: The Reflector

Vacancy: --

Age: 20 to 35 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 1 to 2 years
• The applicants should have experience in the following business area(s): Development Agency

• Bachelor/Honors

• 1 to 2 years
• The applicants should have experience in the following business area(s): Development Agency

• Age 20 to 35 years

• Must be proficient in MS Word, Excel, and email communication

• Excellent command over English (written and spoken)

• Strong team player, hard-working, adaptable & proactive

• Smart in handling clients and communication with clarity

• Must be comfortable working under pressure and in any environment

1. Develop Marketing Strategies
   • Assist in creating and implementing marketing plans aligned with company goals.
   • Identify target audiences and plan effective marketing campaigns.
2. Conduct Market Research
   • Analyze competitors, customer preferences, and industry trends.
   • Collect and interpret data to support marketing decisions.
3. Manage Campaigns
   • Plan, execute, and monitor online and offline marketing campaigns.
   • Measure campaign performance using analytics tools and adjust strategies accordingly.
4. Digital Marketing
   • Handle social media platforms (e.g., Facebook, LinkedIn, Instagram).
   • Optimize content for SEO/SEM and run paid advertising (Google Ads, Facebook Ads).
5. Content Creation & Management
   • Create or coordinate the production of marketing materials (brochures, newsletters, blog posts).
   • Ensure all content aligns with brand guidelines and messaging.
6. Event Coordination
   • Organize promotional events, trade shows, webinars, and product launches.
   • Represent the company at industry events.
7. Customer Engagement
   • Engage with customers through email campaigns, surveys, and social media.
   • Collect feedback to improve services and customer satisfaction.
8. Brand Management
   • Maintain and enhance the company’s brand image across all platforms.
   • Monitor public perception and manage reputation.
9. Collaboration
   • Work closely with sales, product, and design teams to align marketing with business development.
   • Coordinate with vendors, media, and agencies when needed.
10. Reporting & Analysis

• Track marketing KPIs and prepare performance reports.
• Provide insights and recommendations based on data analysis.

as-per company policy