Job Description
Title: Marketing Executive
Company Name: Bangladesh Caregiving & Technical Training Institute (BCTTI) a concern of Unique Group)
Vacancy: 02
Age: 25 to 35 years
Location: Dhaka
Salary: Negotiable
Experience:
∎ 1 to 2 years
∎ The applicants should have experience in the following business area(s):Hospital, Group of Companies, Diagnostic Centre, Clinic
Published: 23 Apr 2025
Education:
∎ Bachelor of Business Administration (BBA) in Marketing
Requirements:
Additional Requirements:
∎ Age 25 to 35 years
∎ • Strong communication and interpersonal skills in both Bangla and English.
∎ • Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization.
∎ • Basic understanding of Japan’s SSW visa and overseas employment process (training will be provided).
∎ • Familiarity with digital marketing tools and platforms (e.g., Facebook, Google Ads, Canva).
∎ • Good command on Microsoft Word, Excel, PowerPoint and professional e-mail handling.
∎ • Leadership, People Management and Time Management skills
∎ • Willingness to travel locally and work under targets
∎
Responsibilities & Context:
∎ The Marketing Executive will be responsible for promoting caregiving training programs and recruiting eligible candidates who are interested in overseas employment, especially under Japan’s Specified Skilled Worker (SSW) visa program. The role involves developing marketing campaigns, conducting outreach activities, building community relationships, and ensuring regular enrollment of participants in training programs.
∎ • Lead Generation & Recruitment:
∎ o Identify and engage potential candidates interested in caregiving careers abroad.
∎ o Visit educational institutions, local communities, training centers, nursing care homes, hospitals, and job fairs to promote programs (scope of visit is not limited).
∎ o Maintain a pipeline of interested and eligible applicants.
∎ o Work closely with the admissions team/communication officers to ensure smooth enrollment.
∎ • Campaign Planning & Execution:
∎ o Plan and execute both digital and offline marketing campaigns.
∎ o Plan, design, and prepare promotional content (flyers, videos, social media posts) to attract target audiences.
∎ o Coordinate with graphic designers and digital marketers to run Facebook/Google Ads.
∎ • Relationship Building:
∎ o Develop partnerships with local organizations, community leaders, career counselors, and agents to generate leads.
∎ o Liaise with alumni and successful trainees to create testimonial-based promotional material.
∎ • Event Management:
∎ o Organize and participate in seminars, orientations, community events, and awareness sessions on overseas caregiving opportunities.
∎ o Host walk-in information sessions at the training center or in regional locations.
∎ • Data Management & Reporting:
∎ o Maintain accurate records of inquiries, leads, and conversions.
∎ o Maintain a database of potential leads and follow up regularly.
∎ o Prepare weekly and monthly marketing reports and analyze enrollment trends.
∎ o Track and report the effectiveness of various marketing campaigns.
∎ o Suggest improvements in marketing strategy based on data and feedback.
∎ • Perform any other task assigned by the supervisor/department head/project head or by the management.
∎
Skills & Expertise:
Compensation & Other Benefits:
∎ T/A, Mobile bill, Provident fund, Insurance
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka
Company Information:
∎ Bangladesh Caregiving & Technical Training Institute (BCTTI) a concern of Unique Group)
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 15 May 2025
Category: Marketing/Sales
