Head of Department (HOD) - Marketing

Job Description

Title: Head of Department (HOD) - Marketing

Company Name: CFMOTO BANGLADESH

Vacancy: 1

Age: 35 to 45 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 10 to 15 years

• Master of Business Administration (MBA)

• Master’s in Business Administration / Marketing / Automotive Engineering (MBA preferred).

• 10 to 15 years

• Age 35 to 45 years
• Only Male

• 10–15 years of experience, with at least 5 years in a leadership role.

• Strong strategic and analytical thinking.

• Proven experience in brand building and product marketing.

• Excellent leadership, communication, and stakeholder management skills.

• Deep understanding of consumer behavior and emerging marketing technologies.

• Ability to handle multiple product lines and large-scale campaigns.

To lead and drive all marketing initiatives for the Motorcycle Division, ensuring strong brand positioning, effective product communication, and sustained market share growth. The HOD – Marketing will oversee brand management, product marketing, digital marketing, dealer marketing support, and consumer engagement strategies.

• Develop and implement comprehensive marketing strategies aligned with organizational goals.

• Conduct market research and competitor analysis to identify trends, opportunities, and threats.

• Define product positioning, pricing strategy, and go-to-market plans for new launches.

• Oversee development of ATL/BTL campaigns, TVCs, print, outdoor, and digital content.

• Manage media planning and agency coordination to optimize marketing ROI.

• Work closely with R&D and Product Planning teams on market insights for product development.

• Develop product launch plans, dealer activation programs, and promotional campaigns.

• Monitor product performance and consumer feedback for continuous improvement.

• Lead digital marketing strategy including social media, SEO/SEM, influencer marketing, and online engagement.

• Drive CRM initiatives for customer retention and brand loyalty.

• Support the dealer network with localized marketing campaigns, co-op programs, and training.

• Coordinate with regional teams for effective field-level activation and event management.

• Lead, mentor, and build a high-performing marketing team.

• Establish KPIs, review performance, and ensure achievement of marketing goals.

• Mobile bill,Tour allowance
• Salary Review: Yearly
• Lunch Facilities: Partially Subsidize
• Festival Bonus: 2