Executive, Loyalty & Partnership Campaign - Marketing

Job Description

Title: Executive, Loyalty & Partnership Campaign - Marketing

Company Name: Apex Footwear Limited

Vacancy: 01

Age: At least 26 years

Job Location: Dhaka (GULSHAN 1)

Salary: Negotiable

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Advertising Agency, Tannery/Footwear

• Bachelor of Business Administration (BBA) in Marketing

• At least 2 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Advertising Agency, Tannery/Footwear

• Age At least 26 years

• Prior experience in commercial planning & key account management

• Insight driven decision making

• Agile response and market awareness

• Deep understanding of commercial partnership

• Entrepreneurial mindset and accountability

• Quick adaptation to challenges

• Action Oriented & Results Driven

• Collaborates

• Communicates Effectively

• Customer Focus

• Being Resilient

• Instills Trust

• Plan and deliver end-to-end CRM campaigns from ideation and segmentation to performance measurement and ROI reporting.

• Manage and optimize CRM platform to support targeted outreach and personalization.

• Analyze customer data to create meaningful segments and launch data driven consumer engagement initiatives to drive new customer acquisition and retention

• Identify, negotiate, and secure strategic partnerships with brands, fintech’s and loyalty programs to enrich the loyalty offering.

• Own the end‑to‑end loyalty program: manage costs (marketing, tech, operations, points liability) and campaign execution

• Define, monitor, and report key performance indicators (KPIs) to measure effectiveness of the initiatives and guide improvements.

• Liaise with Finance, Legal, IT, and Sales teams to execute CRM campaigns seamlessly.

• Integrate partner offers into loyalty marketing campaigns and communicate with store team effectively.

• Utilize customer behavior and analytics insights to optimize loyalty strategies and offers.

• Evaluate partnerships for long‑term financial viability, build business cases, and forecast ROI

• Facilitate coordination between internal and external stakeholders to ensure smooth campaign operation.

• Plan and ensure smooth execution for in-store consumer engagement initiatives with impact measurement.

• Define and own the digital product portfolio vision, strategy, and roadmap based on user needs, market trends, and business objectives.

• Monitor customer satisfaction, manage feedback loops, and handle data per privacy regulations

• Provident fund,Gratuity
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

• Life Insurance (Accidental and Hospitalization)

• Discounts in hospitals & diagnostic centers

• Pick & Drop Facility (Depends on availability)

• Partially Subsidized Lunch

• Daycare service

• Apex Family Discount on Apex products