Manager, Branding & Digital Marketing

Job Description

Title: Manager, Branding & Digital Marketing

Company Name: Probashi Palli Group

Vacancy: 01

Age: 25 to 40 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 5 to 10 years
• The applicants should have experience in the following business area(s): Advertising Agency, Real Estate, Group of Companies, Developer

• Bachelor of Business Administration (BBA) in Marketing

• 5 to 10 years
• The applicants should have experience in the following business area(s): Advertising Agency, Real Estate, Group of Companies, Developer

• Age 25 to 40 years

Brand Management:

• Develop and execute brand strategy aligned with business objectives.

• Ensure consistent brand identity, voice, and positioning across all platforms.

• Lead brand campaigns to enhance visibility and market presence.

• Monitor brand perception and competitive positioning.

Digital Marketing Strategy:

• Plan and implement digital marketing campaigns across Google, Meta, LinkedIn, and other relevant platforms.

• Oversee SEO, SEM, social media, email marketing, and content initiatives.

• Manage marketing budgets and optimize ROI.

• Develop lead generation and customer acquisition strategies.

Campaign Planning & Execution:

• Design integrated marketing campaigns combining online and offline channels.

• Coordinate with creative, content, and sales teams for campaign alignment.

• Analyze campaign performance and implement improvements.

Team Leadership & Collaboration:

• Lead and mentor digital marketing and brand team members.

• Collaborate with product, sales, and operations teams to align marketing efforts.

• Manage external agencies and vendors when required.

Other Requirement:

• The incumbent should be creative.

• Have to practical knowledge/diploma degree on graphics designing.