Product Manager, CEAT Tire

Job Description

Title: Product Manager, CEAT Tire

Company Name: ACI Motors Limited

Vacancy: --

Age: 27 to 35 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 5 to 8 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Automobile

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing

• 5 to 8 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Automobile

• Age 27 to 35 years

ACI Motors Limited, one of the subsidiaries of ACI, is engaged in Automobile, Agri-machinery, and related product businesses in Bangladesh. The company deals with a wide range of products including Motorcycle, Tractor, Power Tiller, Harvester, Diesel Engine, Pump, Generator, Construction Equipment, and Tire.

ACI Motors Limited also markets CEAT Tire, a globally recognized tire brand, offering quality tire solutions for different customer segments. With a strong distribution network, customer-focused approach, and commitment to quality service, ACI Motors aims to provide reliable mobility and transportation solutions across the country.

For more information, please visit: http://www.acimotors-bd.com

• Develop and execute integrated marketing strategies for the CEAT Tire portfolio, including Passenger Car, Truck & Bus, Two-Wheeler, Agricultural, OTR, and Industrial tires.

• Plan, implement, and monitor all ATL, BTL, Digital, and AI-driven marketing initiatives to enhance brand visibility, customer engagement, and business growth.

• Lead digital marketing campaigns across social media, search, web, email, and other online platforms while leveraging AI tools for content creation, campaign optimization, and customer insights.

• Conduct market research, competitor analysis, customer satisfaction studies, and consumer behavior analysis to identify business opportunities and support strategic decision-making.

• Develop annual marketing plans, product launch campaigns, promotional materials, POSM, dealer branding, and activation programs.

• Work closely with the Sales team to design trade marketing programs, dealer engagement activities, and customer-focused campaigns to drive sales.

• Coordinate with principals, advertising agencies, digital partners, and internal stakeholders to ensure effective execution of marketing activities.

• Monitor marketing budgets, campaign effectiveness, and ROI, and prepare regular performance reports with actionable recommendations.

• Manage product positioning, pricing support, portfolio development, and lifecycle management to strengthen market competitiveness.

• Perform any other responsibilities assigned by the management.

• T/A,Mobile bill,Medical allowance,Profit share,Provident fund,Gratuity,Insurance
• Salary Review: Yearly
• Lunch Facilities: Partially Subsidize
• Festival Bonus: 2