Digital Marketing Officer

Job Description

Title: Digital Marketing Officer

Company Name: A Reputed Private Commercial Bank

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): Banks

• Bachelor of Commerce (BCom) in Marketing

• Bachelor’s or Master’s degree in Marketing, Mass Communication, Business Administration, Digital Media, or any related discipline from a reputed university.

• At least 2 years
• The applicants should have experience in the following business area(s): Banks

• Minimum 2–6 years of relevant experience in digital marketing, preferably in the financial services, fintech, e-commerce, or FMCG sector.

• Hands-on experience in running paid digital campaigns (Facebook Ads, Google Ads, YouTube, etc.) is essential.

• Additional Requirements:

• Proficiency in social media platforms, content tools, and campaign management dashboards.

• Strong knowledge of SEO, SEM, Google Analytics, and digital advertising KPIs.

• Excellent communication skills in both English and Bangla.

• Creativity, attention to detail, and ability to multitask under deadlines.

• Basic graphic design or video editing knowledge will be an added advantage.

Job Grade: Officer to Senior Principal Officer

Key Job Responsibilities:

• Plan, create, and execute digital marketing campaigns across social media platforms, search engines, and display networks.

• Manage day-to-day content creation, scheduling, and community engagement on platforms like Facebook, LinkedIn, YouTube, Instagram, etc.

• Monitor and analyze website and social media traffic, campaign performance, and engagement metrics using tools such as Google Analytics, Meta Business Suite, etc.

• Collaborate with internal departments to promote retail, SME, and digital banking products through digital channels.

• Work with creative and design teams to develop visuals, videos, and copywriting aligned with the brand tone.

• Manage SEO/SEM strategies to increase organic visibility and improve search rankings.

• Coordinate with vendors and agencies for campaign execution, media buying, and performance tracking.

• Assist in digital reputation management and ensure timely response to customer feedback on online platforms.

• Stay up-to-date with digital marketing trends, tools, and regulatory requirements relevant to the banking sector.