Job Description
Title: Deputy Manager/Manager - Marketing Department
Company Name: Edison Technologies Limited
Vacancy: --
Location: Dhaka
Experience:
∎ At least 5 years
∎ The applicants should have experience in the following business area(s):Group of Companies, Automobile
Published: 14 May 2025
Education:
∎ Bachelor/Honors, Masters
Requirements:
Responsibilities & Context:
∎ Develop, implement, and optimize comprehensive digital marketing strategies across channels, including Google Ads, Meta (Facebook/Instagram), YouTube, and others.
∎ Manage SEO/SEM campaigns, content marketing, email marketing, affiliate programs, and remarketing initiatives.
∎ Plan and oversee paid media budgets, focusing on maximizing ROI and minimizing Customer Acquisition Cost (CAC).
∎ Track, analyze, and report campaign performance metrics; continuously optimize campaigns through A/B testing and data-driven insights.
∎ Enhance website traffic, performance, and conversion rates through Conversion Rate Optimization (CRO).
∎ Construct customer journeys and lead-nurturing funnels utilizing marketing automation tools.
∎ Strategize and execute BTL campaigns such as roadshows, test ride events, showroom activations, and pop-up events.
∎ Manage vendor relationships for event logistics, merchandising, sampling, and collateral printing.
∎ Collaborate with sales and dealer teams to boost footfall through regional initiatives and promotional offers.
∎ Ensure brand consistency across all BTL communications and materials.
∎ Measure ROI of BTL campaigns and refine grassroots tactics to enhance lead generation.
∎ Maintain detailed records of campaign performance, consumer feedback, and lead outcomes.
∎ Stay informed on industry trends, competitor strategies, and emerging digital channels.
∎ Position Overview:
∎ We are seeking a dynamic and experienced Digital & BTL Marketing Specialist to lead our integrated marketing efforts. The ideal candidate will develop and execute innovative digital strategies across multiple platforms, manage on-ground BTL activities, and collaborate cross-functionally to drive brand visibility and customer engagement.
∎ Key Responsibilities:
Skills & Expertise:
Compensation & Other Benefits:
∎ Tour allowance, Mobile bill, Weekly 2 holidays
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Employment Status: Full Time
Job Location: Dhaka
Company Information:
∎ Edison Technologies Limited
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 13 Jun 2025
Category: Marketing/Sales
