Deputy Manager, Trade Marketing

Job Description

Title: Deputy Manager, Trade Marketing

Company Name: Apex Footwear Limited

Vacancy: 1

Age: Na

Job Location: Dhaka (GULSHAN 1)

Salary: Negotiable

Experience:

• 6 to 8 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Retail Store

• Bachelor of Business Administration (BBA) in Marketing

• 6 to 8 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Retail Store

• Strong understanding of trade marketing processes, channel dynamics, and in-market activation strategies.

• Ability to analyze trade performance data, identify trends, and make data-driven decisions to optimize promotional effectiveness and ROI.

• Action Oriented & Results Driven

• Collaborates

• Communicates Effectively

• Customer Focus

• Being Resilient

• Instills Trust

• Develop and execute annual trade marketing plans designed to build consumer pull, influence trade sales, and strengthen Apex’s competitive position in wholesale markets.

• Analyze trade market dynamics, competitor activity, consumer behavior, sell-out patterns, and retailer insights to shape effective demand generation strategies.

• Lead all wholesale branding initiatives including shop branding, wall signs, shelf communication, OOH placements, and in market visibility executions.

• Design, develop, and manage POSM and visibility assets ensuring market wide execution excellence and brand consistency.

• Drive hyper local and geo targeted digital campaigns to influence catchment areas of key wholesale markets and accelerate consumer demand.

• Execute seasonal activation calendars, wholesale market activation’s, product launch campaigns, dealer meets, and trade engagement programs.

• Track campaign performance, ROMI, visibility KPIs, execution scorecards, and sell-out impact to continuously optimize marketing investments.

• Partner closely with Business, Product, and Marketing team to ensure aligned messaging, timely execution, and market fit communications.

• Prepare monthly trade marketing dashboards, competitive insights, and actionable market recommendations for the Head of Marketing.

Provident fund

Gratuity

Lunch Facilities: Partially Subsidize

Salary Review: Yearly

Festival Bonus: 2

Life Insurance (Accidental and Hospitalization)

Discounts in hospitals & diagnostic centers

Pick & Drop Facility (Depends on availability)

Daycare service

Apex Family Discount on Apex products