Job Description

Title: Asst Manager, Marketing

Company Name: International Office Machines Ltd

Vacancy: 1

Age: at least 28 years

Location: Dhaka

Maximum Salary: Negotiable

Experience:
∎ At least 5 years
∎ The applicants should have experience in the following business area(s):Computer Hardware/Network Companies, Food (Packaged)/Beverage, Direct Selling/Marketing Service Company

Published: 23 Feb 2025

Education:
∎ Masters

Requirements:

Additional Requirements:
∎ Age at least 28 years
∎ Education: Master’s degree in Marketing or a related field.
∎ 5+ years of experience in marketing, preferably in a supervisory role.
∎ Experience in marketing in the food and beverage business also increased to Apply.
∎ Strong understanding of digital marketing channels and tools (SEO, SEM, Google Analytics, social media platforms).
∎ Excellent verbal and written communication skills.
∎ Ability to work in a fast-paced environment and manage multiple projects simultaneously.
∎ Strong analytical skills and data-driven thinking.
∎ Proficiency in marketing automation tools and CRM systems.
∎ Creative and innovative thinker.
∎ Strong leadership and team collaboration abilities.
∎ Proactive with strong problem-solving skills.
∎ Results-oriented with a focus on driving measurable outcomes.
∎ Increase in brand awareness and online engagement.
∎ Lead generation and conversion rates.
∎ ROI on marketing campaigns.
∎ Consistency in brand messaging and positioning.
∎ Successful execution of events and promotions.
∎ Key Qualifications and Skills:
∎ Experience:
∎ Skills:
∎ Personal Attributes:
∎ Key Performance Indicators (KPIs):

Responsibilities & Context:
∎ Collaborate with the Management to develop and implement marketing strategies aligned with the company's goals.
∎ Conduct market research to identify trends, customer needs, and competitive analysis.
∎ Create detailed marketing plans for product launches, campaigns, and promotions.
∎ Define target audience segments and tailor marketing strategies accordingly.
∎ Plan, execute, and oversee marketing campaigns across various platforms including digital, print, and social media.
∎ Monitor and evaluate campaign performance, making necessary adjustments to achieve desired outcomes.
∎ Plan and execute product launches and marketing campaigns that support the brand’s objectives.
∎ Coordinate with cross-functional teams to ensure successful execution of brand initiatives.
∎ Develop and implement comprehensive digital marketing strategies that align with the company’s business goals.
∎ Develop, execute, and manage social media strategies across various platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).
∎ Manage all aspects of search engine optimization (SEO) and search engine marketing (SEM) to improve website ranking and visibility.
∎ Conduct keyword research, competitive analysis, and implement on-page and off-page SEO strategies.
∎ Oversee digital marketing efforts including SEO, SEM, social media marketing, email marketing, and content marketing.
∎ Monitor social media trends and incorporate relevant strategies
∎ Utilize analytics to measure and report on the performance of all digital marketing campaigns.
∎ Develop and implement comprehensive digital marketing strategies that align with the company’s business goals.
∎ Plan and implement content marketing strategies to attract and engage the target audience by doing Content Marketing.
∎ Oversee the creation of high-quality, relevant content for blogs, social media, websites, and other digital channels.
∎ Stay updated with the latest trends and best practices in online marketing and measurement.
∎ Create and curate engaging content that drives brand awareness and engagement.
∎ Enhance and maintain the company’s brand image and market positioning.
∎ Ensure consistent brand messaging across all marketing channels and materials.
∎ Define and maintain the brand’s identity, ensuring consistency across all marketing channels.
∎ Develop clear and compelling brand positioning and messaging that resonates with target audiences.
∎ Ensure all marketing materials and communications reflect the brand’s identity and values.
∎ Create and oversee brand communication strategies across various media, including digital, print, and social media.
∎ Collaborate with advertising agencies to develop creative campaigns that enhance brand awareness and engagement.
∎ Develop and maintain brand guidelines to ensure consistency in visual and verbal identity.
∎ Train internal teams and external partners on brand standards and usage.
∎ Stay informed about industry trends and innovations that can enhance the brand.
∎ Propose and implement new ideas and strategies to keep the brand relevant and competitive.
∎ Work closely with the sales team to ensure alignment between marketing and sales strategies.
∎ Manage relationships with external stakeholders, such as media, influencers, and partners, to promote the brand and generate leads.
∎ Liaise with product development and customer support teams to stay updated on product updates and customer feedback.
∎ Managing the marketing budget, ensuring effective allocation of resources to achieve goals.
∎ Provide regular reports on the effectiveness of marketing activities and campaigns, with recommendations for improvement.
∎ Prepare performance reports for management, presenting insights and recommendations.
∎ Organize and oversee the company’s participation in industry events, exhibitions, conferences, and product launches.
∎ Manage the logistics and marketing aspects of events to maximize brand exposure and lead generation.
∎ The Asst Manager, Marketing will play a key role in developing and executing marketing strategies to drive brand awareness, lead generation, and revenue growth. The ideal candidate will have a strong background in digital and traditional marketing, excellent communication skills, and the ability to work cross-functionally with teams such as sales, product development, and customer support.
∎
∎ 1. Marketing Strategy and Planning:
∎ 2.Campaign Management:
∎ 3. Digital Marketing:
∎ 4. Brand Management:
∎ 5. Relationship Management:
∎ 6. Budgeting and Reporting:
∎ 7. Event Management:
∎

Skills & Expertise:

Compensation & Other Benefits:
∎ T/A, Mobile bill, Tour allowance
∎ Salary Review: Yearly
∎ Festival Bonus: 1

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka

Company Information:
∎ International Office Machines Ltd
∎ Ranks Business Centre (3rd Floor), Ka 218/1 Pragati Sarani, Dhaka 1229
∎ International Office Machines (IOM), one of the leading information and communication technology companies in Bangladesh, is founded by seasoned professionals from technology sector with more than 49 years of experience.

IOM offers a diverse range of cutting-edge office technology solutions from global leaders such as Toshiba, NEC, Zebra, Dynabook Citizen and RISO.

IOM’s mission is to ensure customer satisfaction by delivering high-quality products that meet consumer needs.

IOM serves distinguished clients in various sectors including Telecommunication, Pharmaceutical, Engineering, FMCG, Financial, Healthcare, Textiles, Transportation, and Government.


Address::
∎ Ranks Business Centre (3rd Floor), Ka 218/1 Pragati Sarani, Dhaka 1229
∎ International Office Machines (IOM), one of the leading information and communication technology companies in Bangladesh, is founded by seasoned professionals from technology sector with more than 49 years of experience.IOM offers a diverse range of cutting-edge office technology solutions from global leaders such as Toshiba, NEC, Zebra, Dynabook Citizen and RISO.IOM’s mission is to ensure customer satisfaction by delivering high-quality products that meet consumer needs.IOM serves distinguished clients in various sectors including Telecommunication, Pharmaceutical, Engineering, FMCG, Financial, Healthcare, Textiles, Transportation, and Government.

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 25 Mar 2025

Category: Marketing/Sales