Associate Manager/Manager, Media Relations

Job Description

Title: Associate Manager/Manager, Media Relations

Company Name: BRAC Bank PLC

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: --

Experience:

• 6 to 8 years
• The applicants should have experience in the following business area(s): Banks

• Masters

Post Graduation/Graduation from a reputed institution with a satisfactory academic track record. Majoring in Communications, Journalism, Public Relations, or a related field is preferred.

• 6 to 8 years
• The applicants should have experience in the following business area(s): Banks

• 6–10 years of experience in media relations, corporate communications, or journalism. Experience in the banking/finance sector will be an added advantage.

• Strong network within the national media landscape.

• Excellent writing, storytelling, and interpersonal skills.

• Ability to manage multiple stakeholders and work under pressure in a fast-paced environment.

• Familiarity with digital media and current trends in communications and reputation management.

• Strong interpersonal communication and presentation skills

• Skills in creative thinking, brand communication and marketing

• Self-propelled, proficient in customer-centricity, team player, and capability to meet deadlines.

Job Grade: PO - SPO

KEY RESPONSIBILITIES

• Develop and implement a comprehensive media relations strategy aligned with the bank`s brand and business goals.

• Cultivate strong relationships with journalists, editors, and influencers across print, electronic, and digital media.

• Draft and distribute media kits, talking points, and opinion pieces that position BRAC Bank as a thought leader in the financial sector.

• Arrange press conferences, media briefings, interviews, and press events for senior leadership.

• Monitor media coverage and analyze public sentiment to identify opportunities and manage reputational risks.

• Respond to media inquiries and proactively pitch stories that highlight the bank’s innovations, social impact, and customer-centric approach.

• Collaborate with internal stakeholders to identify newsworthy developments, milestones, and CSR initiatives.

• Support crisis communication efforts by preparing holding statements and managing media responses during sensitive situations.

• Maintain a database of key media contacts and track engagement metrics for reporting and evaluation.