Senior Manager, Customer Life Cycle & Portfolio Management. - Cards

Job Description

Title: Senior Manager, Customer Life Cycle & Portfolio Management. - Cards

Company Name: BRAC Bank PLC

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: --

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Banks

• At least 5 years
• The applicants should have experience in the following business area(s): Banks

• Minimum 5 years of relevant experience, preferably in banking with strong team management and execution capabilities.

• Proficient in banking fundamentals knowledge including products, processes and compliance.

• Demonstrated capability in effective communication, coordination, and stakeholder management.

• Proficiency in Market Intelligence and Business Planning and Forecasting.

• Customer-centric, self-motivated, a team player, and capable of meeting deadlines.

BRAC Bank PLC is a full-service private commercial bank in Bangladesh, aiming to become the most trusted, innovative and inclusive bank, driven by purpose and powered by people. It plays a pivotal role in shaping the country's financial future, with a clear focus on sustainability. With the highest market capitalization, the highest international shareholding and the country’s best credit rating, the bank leads the Bangladesh banking industry in key financial metrics. BRAC Bank is considered the standard bearer of good governance, ethics and values-based banking. BRAC Bank today serves as a trusted partner for individuals and businesses across every segment of the economy - Small & Medium Enterprises (SME), Corporate & Institutional and Retail Banking.

BRAC Bank PLC is currently seeking a highly motivated, intelligent, and purpose-driven professional to join its Retail Banking Division in the following position:

Senior Manager, Customer Life Cycle & Portfolio Management. - Cards

Grade: AVP -FAVP

Key Responsibilities:

• Lead product lifecycle management of credit card products, from concept development to launch and post-launch performance optimization.

• Develop and execute product strategies, marketing campaigns, and customer propositions to drive acquisition, activation, usage, and retention.

• Strategic decision-making through data analysis, market insights, and portfolio performance trends to optimize product growth and profitability.

• Collaborate with Sales, Operations, IT, Risk, Compliance, and Marketing teams to ensure seamless product delivery and execution.

• Monitor portfolio performance through data analytics and MIS, track KPIs, and recommend corrective actions where required.

• Lead and support digital initiatives and process automation.

• Manage relationships with payment networks and ensure adherence to scheme rules, branding, and certification requirements.

• Ensure compliance with regulatory requirements, internal policies, and risk management frameworks.